Google rolled out a beta that lets merchants display different loyalty-member prices by region in Shopping ads — giving retailers a new way to localize promotions without managing separate offers.
Why we care. The feature gives merchants more flexibility to tailor pricing to local markets and highlight loyalty perks directly in ads, potentially boosting conversion and membership sign-ups.
How it works
- Merchants must join Google’s loyalty add-on, set up regions in Merchant Center, and add loyalty_program attributes — including program label, tier, and price — to their regional inventory feed.
- When a shopper clicks an ad, Google appends a region ID to the URL, and the merchant’s landing page must dynamically show the matching member price.
The catch. The feature is beta-only, with limited visibility. It’s only available only in markets that support both RAAP (Regional Availability and Pricing) and loyalty programs.
The bottom line. By enabling region-specific member pricing, Google is giving retailers a more targeted way to localize incentives and differentiate value across markets — without creating separate promotions for each region.
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Source Link: https://searchengineland.com/google-tests-regional-member-pricing-in-shopping-ads-465705