Author: Ryuzaki

Embracing Intimacy and Connection After 60 As we journey through our golden years, the realm of intimacy and romance transforms beautifully. Aging brings a unique set of nuances that can enrich our relationships, allowing for deeper connections. It’s vital to acknowledge that intimacy doesn’t solely revolve around physical connections; it also encompasses emotional bonds, shared experiences, and the pleasures of companionship. The Evolution of Love and Intimacy With the wisdom that comes with age, we often find ourselves reassessing our priorities. Romantic relationships can take on more significance as we cherish the time spent with our partners. Open conversations about…

AI models searched for brands they already knew 3.2 times more often than unfamiliar brands, according to a new study. Models searched for familiar brands 55.7% of the time, compared with 17.4% for brands outside their top 10, geoSurge found. Memory strongly decided which companies were considered. Researchers measured model memory and search behavior separately to see whether what a model knew influenced what it searched for. Across nearly 4,000 responses to 66 U.S. buyer questions, models searched for familiar brands 3.2 times more often than unfamiliar ones. Most fan-out searches didn’t name a brand. Only 31% included a company…

Roughly 10 years ago, I worked in the digital marketing division of a company generating more than $5 billion in annual revenue. Our team included approximately 50 SEO professionals, developers, and content writers responsible for delivering the services its sales team sold. It was my first experience working alongside a true sales organization and my first exposure to the disconnect between what salespeople were incentivized to promise and what the delivery team could realistically execute. The sales reps (mostly) weren’t dishonest or incompetent. Most were doing exactly what the company rewarded them for doing: closing deals. The problem was that…

AI is prompting the deconstruction of the traditional news article. Publishers concerned about declining search visibility must adapt their content distribution workflows to surface in Google’s AI-powered SERP features and LLMs. AI-powered algorithms are reshaping how news content gets surfaced, with audiences favoring video in a social-search hybrid experience. The article isn’t dead, but publishers may need to think beyond it and embrace liquid content. Nikita Roy captured this shift during her presentation at ONA25: “The article is no longer the unit of journalism in an AI-mediated world.” Roy also challenged the audience: “If you knew nothing about newsrooms, only…

Rekindling Romance: Intimacy and Connection After 60 After decades of nurturing relationships, many men and women in their 60s find themselves in a unique position regarding intimacy and connection. Whether you’re enjoying a long-term partnership or navigating the dating scene anew, embracing and cultivating intimacy can become a beautiful chapter in your life. The Importance of Intimacy in Later Life Intimacy goes beyond physical attraction; it’s about emotional closeness, understanding, and shared experiences. For many seniors, restoring intimacy can be a vital part of fostering a fulfilling relationship. One key element to this is effective communication. Here’s how to cultivate…

Every six months, I take a sharp look at the latest developments in AI and Search. Based on how quickly things are developing, I would almost need to increase that cadence to monthly. (And maybe I will.) But first, here’s what happened in H1 2026. H1 2026 moved money, traffic, jobs, and market cap before anyone could prove how much value AI created. Search behavior changed, token budgets exploded, software stocks sold off, and companies blamed layoffs on AI. Every major AI story in H1 2026 was really a story about attribution. We’re still figuring out how to improve accuracy…

Scope creep doesn’t show up as just one bad conversation. Instead, it creeps in through a dozen small ones. Each unbilled request is easy to say yes to — until a perfectly profitable retainer is left running at a loss.  SEO is especially vulnerable to this problem because the work is rarely a fixed set of tasks. It’s an ongoing relationship built on interpretation. What counts as “technical SEO,” how deep an audit should go, whether a content refresh is part of a pre-existing strategy or an entirely new deliverable. That ambiguity is where scope creep thrives. This article breaks…

Simple hidden prompt injection — white-on-white text, HTML comments, and invisible Unicode — no longer works against modern LLMs. Pattern recognition, boundary isolation, and spotlighting have closed those loopholes. But more sophisticated attacks still work. LLMs can’t reliably distinguish between content and instructions. That’s a structural property of how they process text, not a bug waiting to be patched. The attack surface has expanded to include your brand assets, AI agents, vendor stack, and customer-facing workflows. How your help center becomes a phishing trap ChatGPhish is the clearest example. Attackers embed malicious payloads in ordinary webpages (your blog, your help…

It’s official: There will be two SMX Advanced events in 2027. The shows are scheduled for March 17 to 19 in San Diego and Sept. 20 to 22 in Boston. This is the first time SMX Advanced will run twice in one year. Two coasts, two events. The expanded schedule will give you two chances to join the advanced search marketing conference, with one event on the West Coast and one on the East Coast. Since 2007, SMX Advanced has focused on advanced, actionable tactics designed for experienced search marketers looking for ideas, strategies, tactics, insights, and tools they can…

Incrementality and attribution are two approaches to measuring marketing performance that are frequently discussed as though they are competing lenses viewing the same data. But they’re actually designed to answer very different questions, using different forms of evidence. Attribution asks which observed marketing touchpoints should receive credit for a conversion. Incrementality asks whether the marketing activity caused additional conversions that wouldn’t have occurred without it. A refresher on attribution Attribution is the favored child of marketing analytics teams everywhere, circa 2015. Marketers discovered that some conversion paths contained multiple touchpoints across the digital landscape, like this: Display → Paid Social…