Author: Ryuzaki

Embracing Intimacy After 60: Signs You’ve Found the Right Partner As we navigate the landscape of relationships in our golden years, many of us find ourselves pondering what a fulfilling romantic partnership looks like. It’s a question that transcends age, as the quest for love and connection continues to resonate deeply within us. Whether you’re just entering the dating scene or re-evaluating a long-term partnership, understanding the signs of a meaningful connection can enhance your intimacy and joy. The Importance of Chemistry Chemistry is often touted as a critical ingredient in any romantic relationship. But what does it really mean?…

In a recent PPC Live podcast conversation, Dean Kadi, Head of Paid Growth at One Link Media, shared a real-world agency experience where a client insisted on replacing high-performing Meta ads with heavily branded creative — despite clear evidence that the existing strategy was delivering strong results. The discussion highlights the tension agencies often face between expertise and client preference, while offering valuable lessons on communication, testing, tracking, and why data should always lead decision-making in PPC. The campaign was performing exceptionally well Dean Kadi and his team at One Link Media built a highly successful Meta advertising strategy for…

Rediscovering Intimacy: A Guide for Couples Over 60 As we journey through life, feelings of intimacy and romance evolve, but they remain a vital part of our connections. For couples over 60, this new chapter offers a chance to deepen relationships, explore intimacy, and reignite the spark that brings joy and fulfillment. Here’s how to embrace this exciting phase of life, enhancing both emotional and physical connections. Understanding the Importance of Intimacy Intimacy is more than just physical; it encompasses emotional closeness, trust, and vulnerability. As we age, the challenges of life and health can affect intimacy levels, making it…

New technologies come and go. Early in my career, I often chased shiny new things in an attempt to be on the cutting edge, but it didn’t take more than a few years to realize I was spending countless hours of my time, and my clients’ time, implementing technologies and techniques that went by the wayside. Google Authorship, anyone? It turns out that if you simply wait for wider — but still early — adoption, learn from the first movers’ mistakes, and catch up quickly, you can avoid wasting time and create greater value for yourself and those you serve.…

Embracing Intimacy After 60: Tips for Connection and Pleasure As we journey through life, one undeniable truth emerges: the importance of intimacy, love, and connection doesn’t fade with age. In fact, many find that these elements only grow richer and more profound as we embrace our maturity. For seniors, enhancing intimacy can require some new strategies, particularly when it comes to maintaining physical health and emotional closeness. Here’s a guide to nurturing those cherished moments of intimacy and connection after 60. Understanding Your Body: The Key to Connection Intimacy can often be impacted by changes in our bodies as we…

Microsoft Advertising is bringing LinkedIn profile targeting to connected TV campaigns, giving advertisers a new way to blend professional audience data with streaming inventory. The announcement was made by Product Liaison Navah Hopkins during the SEM Stories event on May 14. Why we care. Microsoft has long differentiated itself through access to LinkedIn audience data. Bringing that targeting capability into connected TV extends those signals into a fast-growing upper funnel format that has historically lacked precise professional targeting. For B2B advertisers especially, the move could help bridge the gap between brand awareness and performance measurement. What’s new. According to Hopkins,…

Google released version 24.1 of the Google Ads API, introducing deeper reporting segmentation, expanded experiment support, and new security features as advertisers continue adapting to increasingly automated campaign environments. The update also prepares developers for Google’s upcoming data retention policy changes, which take effect next year. Why we care. The release focuses on three areas that have become increasingly important for advertisers: visibility into performance, creative control, and testing automation. The update also gives brands more control over how creatives appear in Demand Gen campaigns, an area where automation has often limited customization. Advertisers and developers that rely heavily on…

Google Analytics added a new AI Assistant channel that tracks traffic from chatbots like ChatGPT, Gemini, and Claude. The update should help you measure visits from AI assistants without using custom filters or workarounds. What’s new. Google Analytics now automatically labels traffic from supported AI assistants with new traffic source values. When someone clicks on your site from a supported AI chatbot, Google Analytics will automatically assign that visit to one of these new channels. Medium: ai-assistant Channel Group: “AI Assistant” Campaign: (ai-assistant) Why we care. This update should help you track AI traffic directly inside standard GA4 reports. It…

You just ran a crawl of your website. The report flags hundreds of technical issues, many marked by your tool of choice as high priority. You map out a plan based on best practices, and you’re already dreading the email to your developers. But here’s the catch: Many of those “critical errors” don’t actually matter. You can spend weeks resolving “high-priority” technical issues and still see no meaningful impact on traffic or conversions.  Some fixes look critical and do absolutely nothing. A 404 buried six levels deep in the site architecture? Probably not worth the fire drill it causes. Meanwhile,…

“Hi Frank, I had ChatGPT look at our SEO and it has a bunch of recommendations. Can you take care of this for us?” We’re all getting some version of this email from clients and bosses. Responding is fraught with challenges. How do you avoid sounding defensive or dismissive? How do you avoid looking territorial while still explaining that some of these recommendations are generic, flawed, or completely wrong? It’s one thing to know SEO. It’s another to know how to respond tactfully when AI-generated recommendations are suddenly part of the conversation. Resist the urge to respond, ‘ChatGPT is wrong’…