Author: Ryuzaki
Demand Gen campaigns are becoming more deeply integrated into Google’s advertising stack. Starting June 10th, Display & Video 360 API users will gain the ability to manage Demand Gen resources directly through the API, bringing campaign automation and management workflows closer to parity with other DV360 inventory types. What’s happening. Google will begin rolling out Demand Gen resource support to Display & Video 360 API partners on June 10, with full availability expected by June 24. The update adds support for Demand Gen line items, ad groups and ad formats, allowing developers and advertisers to retrieve, create, update and delete…
The importance of establishing authority through link building has only increased as the surface areas of search expand into LLMs. Your content is now competing with more sources, including AI results in the SERP and AI-generated content from other publishers. At the same time, backlinks remain important signals of authority for both Google and LLMs, which treat those placements as indicators that your brand is trustworthy and relevant. If you’ve been in SEO as long as I have, you probably still get daily LinkedIn messages from “link building agencies” promising a set number of links. That approach misses the point.…
As we gracefully navigate the later chapters of life, the allure of romance often beckons with renewed vigor. Whether you’re rekindling a flame or igniting a new connection, it’s vital to distinguish between authentic love and the intoxicating thrill of simply feeling desired. This exploration is particularly essential as we delve into the intricate realms of intimacy and connection after age 60. Romance may feel more intense at this stage, but moving too quickly can lead to challenges that diminish the joy of newfound love. Studies suggest that it typically takes around 100 hours to see beyond initial impressions and…
Rediscovering Intimacy and Romance After 60 As we journey through life, our perspectives on love, intimacy, and relationships evolve, particularly after 60. Many seniors often find themselves in a unique space where love can flourish in new forms and deeper connections can be forged. Although navigating the dating landscape can appear daunting, it’s important to remember that romance and intimacy are attainable at any age. The Changing Landscape of Love Life after 60 can present unexpected challenges, especially in the realm of relationships. Whether you are single, widowed, or in a long-term partnership, many adults report feelings of loneliness or…
As we age, the landscape of intimacy and romance can transform significantly. While youthfulness often takes the spotlight in discussions about love and attraction, it’s essential to recognize that passion and connection can thrive beautifully in our 60s and beyond. The challenge is often navigating societal perceptions and embracing our bodies, experiences, and desires. So how do we keep the flames of intimacy alive and vibrant at this stage of life? Embrace Your Body Aging brings with it physical changes that can be difficult to accept. It’s natural to feel self-conscious about the shifts in our bodies, but it’s vital…
Advertisers may soon have more control over how AI Max campaigns participate in branded searches — addressing a main concern marketers have raised since the campaign type launched. What’s happening. Some advertisers are reporting a new “Branded Searches” control inside AI Max campaigns that lets them choose how the campaign handles brand-related queries. The setting appears to offer three options: Show ads on all relevant searches (default behavior) Control branded searches using brand inclusions and exclusions Show ads only on unbranded searches Why we care. One of the most common criticisms of AI Max is the potential for campaigns to…
Creative testing has become a volume game in paid social, but producing more ads doesn’t automatically improve performance. When accounts become flooded with minor variations, budgets fragment, learning phases stretch longer, and performance insights become harder to interpret. The strongest advertisers today are focusing less on creative quantity and more on differentiated concepts. They’re testing concepts built around audience psychology, emotional resonance, messaging angles, and formats that give algorithms stronger signals to optimize against. What meaningful creative testing actually looks like One of the biggest misconceptions about creative testing is that every new asset automatically becomes a fresh test in…
Brad Geddes began his career in the digital marketing industry by starting in SEO in 1996 and 1997, and then expanding into paid search in 1998. After experiencing burnout in a different field, he taught himself website design and entered the digital space as an at-home affiliate marketer for major companies like Amazon and eBay. Geddes identifies the 1998 launch of Goto.com by Bill Gross as the true inception of the pay-per-click system. This platform, which later became Overture and Yahoo Search Marketing, introduced a revolutionary pricing model that placed a financial value on clicks rather than just impressions. Google’s…
Rediscovering Intimacy and Connection After 60 As we gracefully transition into our golden years, many of us discover a new chapter in our relationships—one that can be rich with intimacy, romance, and a deeper connection. While societal narratives often paint aging as a time of decline, the opposite can be true. At 60 and beyond, we have a wealth of life experience to draw from, and often, a better understanding of ourselves and our partners. It’s time to embrace this stage, allowing for intimacy in all its forms to flourish. Understanding the Value of Intimacy Intimacy isn’t just physical; it’s…
Google is rolling out new AI performance insights inside Merchant Center to help retailers track how products appear across AI-powered shopping experiences. What’s happening. The new reporting tools are designed to show advertisers how their products perform across Google’s AI-powered shopping surfaces. The reports will include: share of voice insights benchmarking brand visibility against similar retailers, shopping funnel performance across discovery, evaluation and purchase stages, product term insights showing popular conversational shopping queries, and product attribute insights highlighting missing product specifications. Google says advertisers will also be able to identify which structured product attributes, such as color, material or style,…