Author: Ryuzaki

As we journey into our 60s and beyond, many of us may feel a shift in our approach to love, intimacy, and romance. With decades of experience behind us, the landscape of relationships can be both exciting and new, bringing forth opportunities and challenges that require us to connect on deeper levels than ever before. Embrace Open Communication One of the most vital components of intimacy in our later years is open communication. Discussing desires, boundaries, and worries about physical or emotional changes can forge stronger connections. It’s crucial for both men and women to express their needs and wishes,…

In this episode of PPC Live The Podcast, I sit with Veronika Höller to unpack a real-world PPC mistake — from campaigns that looked perfect on the surface to the deeper issues that were quietly killing performance. From “perfect” campaigns to zero revenue Veronika Holler didn’t walk into a broken account. Quite the opposite. Everything looked right — clean structure, strong creatives, solid budgets, conversions coming in. On paper, it was a high-performing PPC setup. But there was one problem: it wasn’t driving revenue. That disconnect forced a deeper look beyond surface-level metrics. Because while impressions, clicks and conversions were…

Reclaiming Intimacy: The Beauty of Being ‘Old’ As we gracefully age, the conversation surrounding the word ‘old’ often evokes mixed feelings. Many shy away from labeling themselves as ‘old,’ opting for euphemisms like ‘senior’ or ‘older.’ But why are we so hesitant about a word that could embody wisdom, experience, and freedom? At 60 and beyond, many of us find ourselves in the prime of our lives, thriving in ways we might never have imagined. Redefining ‘Old’ When we reach our 60s, society may deem us ‘old,’ yet our vibrancy can be anything but. We may carry the wisdom of…

Google appears to be pulling parts of the Google Tag Manager interface directly into Google Ads — a move that could simplify how advertisers manage tracking and tags. What’s happening. Advertisers are spotting a new “Manage” option inside the Data Manager section of Google Ads that opens Tag Manager controls without leaving the platform. The update was first shared by Marthijn Hoiting and Adriaan Dekker, who posted screenshots showing Tag Manager elements embedded within the Google Ads environment. Why we care. Tag setup and troubleshooting have long been a friction point for advertisers, often requiring multiple tools and technical handoffs.…

Google will no longer support FAQ rich results as of May 7, 2026. This means you will no longer see FAQ rich results in the Google Search results going forward. Plus, Google Search Console will stop reporting on FAQ structured data. What Google said. Google posted a note at the top of the FAQ structured data developer documentation saying: FAQ rich results are no longer appearing in Google Search. We will be dropping the FAQ search appearance, rich result report, and support in the Rich results test in June 2026. To allow time for adjusting your API calls, support for…

As LLMs continue to grow, optimizing brand visibility in AI-generated responses is becoming increasingly important. Consumers are turning to these models for answers, recommendations, recipes, vacations, and nearly everything else imaginable. But what happens if your brand isn’t included in those responses? Can you influence the outcome? And what are some proven ways to improve your brand’s inclusion and visibility? That’s where structured experimentation comes in. Prompt-level SEO requires more than assumptions or one-off wins. It requires repeatable testing frameworks that help isolate what actually influences LLM responses. Build prompt-level SEO tests with a hypothesis framework There are countless recommendations…

For the best part of two decades, we had a clear and accepted mandate: Get your brand to the top of the search results page. The problem was understood, the success metrics were agreed upon, and a supporting ensemble of tools, talent, and tactics was built around solving it. Rankings were the scoreboard. Position 1 meant visibility. Traffic followed, and a brand’s value seemed to follow it. It’s this core premise that is now under serious renegotiation with the search landscape changing more in the past 18 months than in the previous 10 years combined:  AI Overviews are absorbing queries…

Improving technical SEO on your site may not be enough to move the needle these days.  Once a site reaches technical parity with its competitors — the point at which a proper infrastructure no longer gives you an advantage — Google shifts its ranking criteria toward relevance. And relevance is determined by aligning with search intent.  Let’s talk about how to make your site more relevant. Why an intent mismatch may be suppressing your site’s performance An intent mismatch occurs when the copy on a page doesn’t match what the user is expecting to find on it. This happens when…

Microsoft Advertising is giving advertisers more flexibility in reporting, with custom columns now supporting all conversion metrics — a move aimed at deeper, more tailored campaign analysis. What’s happening. According to Microsoft’s product liaison Navah Hopkins, advertisers can now build custom metrics using the full range of conversion data available in the platform. This includes both all conversions and primary conversions, allowing marketers to align reporting more closely with their specific goals. Why we care. Standard reporting often doesn’t reflect how businesses actually measure success. By expanding custom columns, Microsoft is enabling advertisers to create metrics that better reflect their…

Advertisers are starting to push back on gaps in AI Max capabilities — particularly around landing page control — as Google continues its shift away from legacy Dynamic Search Ads (DSA). What’s happening. In a LinkedIn exchange, digital marketing expert Gabriele Benedetti raised concerns about AI Max lacking the same level of URL-based targeting controls that DSA campaigns offered. His point: DSA allowed advertisers to structure campaigns around website architecture — using categories, URL paths and page rules to guide where traffic lands. That level of control, he argued, is not yet fully replicated in AI Max. Why we care.…