Author: Ryuzaki

Most business owners assume that if an ad is approved by Google or Meta, it is safe.  The thinking is simple: trillion-dollar platforms with sophisticated compliance systems would not allow ads that expose advertisers to legal risk. That assumption is wrong, and it is one of the most dangerous mistakes an advertiser can make. The digital advertising market operates on a legal double standard.  A federal law known as Section 230 shields platforms from liability for third-party content, while strict liability places responsibility squarely on the advertiser.  Even agencies have a built-in defense. They can argue that they relied on…

Google expanded Demand Gen channel controls to include Google Maps, giving advertisers a new way to reach users with intent-driven placements and far more control over where Demand Gen ads appear. What’s new. Advertisers can now select Google Maps as a channel within Demand Gen campaigns. The option can be used alongside other channels in a mixed setup or on its own to create Maps-only campaigns. Why we care. This update unlocks a powerful, location-focused surface inside Demand Gen, allowing advertisers to tailor campaigns to high-intent moments such as local discovery and navigation. It also marks a meaningful step toward…

https://www.youtube.com/watch?v=x8AfAJUDFWY Search marketers are starting to build, not just optimize. Across SEO and PPC teams, vibe coding and AI-powered development tools are shrinking the gap between idea and execution – from weeks of developer queues to hours of hands-on experimentation.  These tools don’t replace developers, but they do let search teams create and test interactive content on their own timelines. That matters because Google’s AI Overviews are pulling more answers directly into the SERP, leaving fewer clicks for brand websites.  In a zero-click environment, the ability to build unique, useful, conversion-focused tools is becoming one of the most practical ways…

Brand-agency partnerships look very different today than they did even a few years ago, and by 2026 that gap will only widen.  Internal marketing teams are more sophisticated, digital channels are more specialized, and the role agencies play is no longer one-size-fits-all.  As a result, the companies that get the most value from agency relationships aren’t always the biggest spenders.  They’re the ones that are clear about what they need and what they don’t. That clarity starts with understanding the true role an agency should play inside your organization.  Too many partnerships struggle because expectations and responsibilities were never properly…

Generative AI is everywhere right now. It dominates conference agendas, fills LinkedIn feeds, and is reshaping how many businesses think about organic search.  Brands are racing to optimize for AI Overviews, build vector embeddings, map semantic clusters, and rework content models around LLMs. What gets far less attention is a basic reality: for most websites, AI platforms still drive a small share of overall traffic.  AI search is growing, no question.  But in most cases, total referral sessions from all LLM platforms combined amount to only about 2% to 3% of the organic traffic Google alone delivers. Despite that gap,…

Google appears to be rolling out the Performance Max Channel Performance report at the MCC level, giving agencies and large advertisers a long-awaited view of channel-level performance across multiple accounts. What’s new: The Channel Performance report, previously limited to individual accounts, is now surfacing in some manager (MCC) accounts. Google had previously confirmed the feature was coming, but this marks one of the first confirmed sightings in live environments. Why we care. MCC-level visibility allows agencies to analyze how Performance Max allocates spend and drives results across channels—Search, Display, YouTube, Discover, Gmail, and Shopping—without logging into each account individually. That’s…

For the past decade, image SEO was largely a matter of technical hygiene: Compressing JPEGs to appease impatient visitors. Writing alt text for accessibility. Implementing lazy loading to keep LCP scores in the green.  While these practices remain foundational to a healthy site, the rise of large, multimodal models such as ChatGPT and Gemini has introduced new possibilities and challenges. Multimodal search embeds content types into a shared vector space.  We are now optimizing for the “machine gaze.”  Generative search makes most content machine-readable by segmenting media into chunks and extracting text from visuals through optical character recognition (OCR).  Images…

Discovery now happens before search demand is visible in Google. In 2026, interest forms across social feeds, communities, and AI-generated answers – long before it shows up as keyword search volume.  By the time demand appears in SEO tools, the opportunity to shape how a concept is understood has already passed. This creates a problem for how search marketing research is typically done.  Keyword tools, search volume, and Google Trends are lagging indicators.  They reveal what people cared about yesterday, not what they are starting to explore now.  In a landscape shaped by AI Overviews, social SERPs, and shrinking organic…

Rediscovering Intimacy: Exploring Love and Connection After 60 As we journey through life, one of the most enduring and vibrant aspects is our capacity for intimacy and connection, regardless of age. After 60, intimacy is not just limited to romantic relationships; it encompasses a rich tapestry of experiences that nurture our emotional and physical well-being. The Myths of Aging and Intimacy It’s a common misconception that once we reach a certain age, we lose our desirability and vitality. Many believe that sexual expression and romance are reserved solely for the young. In reality, individuals over 60 often experience a desire…

Microsoft Advertising rolled out asset-level editorial review, giving advertisers visibility into policy approvals for individual ad components — not just entire ads — and reducing delays caused by single non-compliant elements. What’s new. First announced in June, advertisers can now see headlines, descriptions, and images reviewed separately inside the Microsoft Advertising interface. If one asset violates policy, only that component is blocked, while compliant assets continue to serve. Why we care. This shift minimizes campaign disruption and speeds up approvals. Instead of rebuilding or resubmitting whole ads, advertisers can quickly identify and fix the exact asset causing the issue, getting…