Author: Ryuzaki

Google will update its Pharmaceutical policy for AdMob Authorized Buyers in January 2026, allowing prescription drug and prescription drug service ads in select markets — without requiring Google certification — while tightening clarity around what remains strictly off-limits. What’s changing. The policy will be renamed “Pharmaceutical products and services” and updated to allow Authorized Buyers to promote prescription drugs and prescription drug services in certain countries where permitted by local law, without requiring Google certification as is typically mandated in Google Ads. While access is expanding, the underlying rules are not becoming more permissive, as the policy language is simply…

Google said today that it is suing SerpApi, accusing the company of bypassing security protections to scrape, harvest, and resell copyrighted content from Google Search results. The allegations: Google said SerpApi: Circumvented Google’s security measures and industry-standard crawling controls. Ignored website directives that specify whether content can be accessed. Used cloaking, rotating bot identities, and large bot networks to scrape content at scale. Took licensed content from Search features, including images and real-time data, and resold it for profit. What Google is saying. “Stealthy scrapers like SerpApi override [crawling] directives and give sites no choice at all,” Google wrote, calling…

Did you know that duplicate content can hurt your visibility within AI Search? Fabrice Canel and Krishna Madhavan from Microsoft explained that with AI Search, having duplicate content makes it harder for the systems to understand signals which reduces “the likelihood that the correct version will be selected or summarized.” This is not too different from how duplicate content or very similar content can cause issues for ranking in traditional search. That is, because AI Search, on Bing and Google, are grounded by the same signals that are used in traditional search – having duplicate content can potentially cause confusion…

Reignite the Spark: Discovering Intimacy Through Yoga After 60 What if someone told you that your sex life could be better after 60 than it was in your 20s? Many people assume that age-related changes in the body lead to a decrease in sexual activity or ability. However, those who embrace the journey of aging often find new pathways to intimacy, connection, and pleasure. One of the most transformative practices that can enhance your sex life after 60 is yoga. This ancient art is not only about flexibility and strength; it can also foster physical intimacy and emotional connection between…

For the past decade, customer journey design has assumed one thing: the customer is human.  A real person. Messy. Emotional. Overloaded.  Someone who needs clarity, reassurance, and a sense of progress to keep moving forward. But in 2026, that assumption no longer holds. AI agents are starting to influence how people search, compare, choose, and buy.  They filter results, generate shortlists, book services, and soon may even negotiate on our behalf. While much of AI usage is still task-based, it marks a critical shift.  Once AI becomes part of how information is gathered, filtered, and prioritized, it begins to shape…

Broad match used to mean “more reach, less relevance.” Now it means more reach, with a machine learning layer deciding what relevance looks like. Google has been steadily steering advertisers toward fewer moving parts – fewer match types, fewer manual levers, and more automation.  Making broad match the default for new Search campaigns in July 2024 was the clearest signal yet that this is the direction of travel. If you still think of broad match as “the loosest match type,” you will manage it like it is 2016.  That is where the pain comes from: CPC inflation, irrelevant search terms,…

In one of the most consequential regulatory moves yet for the future of search, the European Commission has launched a formal antitrust investigation into Google.  At the center of the complaint is Google’s use of publisher content to train and power AI Overviews and other generative AI features – while potentially diverting traffic away from original sources. For anyone working in SEO, content strategy, or brand visibility, the implications are immediate.  Is Google crossing a line by repurposing publisher content for AI-generated answers, or is this simply the cost of participating in an open, crawlable web? With regulators now stepping…

Does it feel like your organic traffic is disappearing? You aren’t imagining it. AI Overviews and answer engines are sidelining classic SEO results.  To stay visible, brands need to adapt – fast. The good news: you don’t need to rewrite your entire SEO playbook. With a few smart tweaks, you can shift from SEO to GEO and reclaim your share of search in the age of generative AI. GEO, or generative engine optimization, focuses on entities – not just pages. That means your brand, products, services, and experts. By strengthening these signals, you increase the chances your business is cited, referenced, and…

As AI chatbots become the go-to tools for travel planning, product recommendations, and more, marketers face a growing challenge: how do you make sure your brand appears in the answers? Semrush believes it has the answer – and it’s launching an award program to spotlight the brands leading the way. The newly announced AI Visibility Awards recognize the companies most often cited, recommended, and surfaced in AI-generated responses, using Semrush’s AI Visibility Index, a dataset built from more than 2,500 real prompts run through ChatGPT and Google’s AI Mode. Andrew Warden, CMO at Semrush, said: “This year marks a turning point…

Google Ads is rolling out new location targeting options for Demand Gen campaigns, bringing them in line with controls already available in Search. What’s new. Advertisers can now explicitly choose between Presence or interest and Presence only when setting up Demand Gen campaigns. The option is available directly in the campaign interface, eliminating the need for manual exclusions. Why we care. Until now, advertisers running Demand Gen had limited precision over geo-targeting. By making “presence only” targeting native to the campaign setup, Google removes a common workaround and the risk of accidental geo-leakage. The result is cleaner traffic, more accurate…