Author: Ryuzaki

Google Ads introduced View-Through Conversion (VTC)–optimised bidding for Android App campaigns, giving advertisers a visible toggle to optimise toward conversions that happen after an ad is viewed, not clicked. Previously, VTC existed only as a hidden signal within Google’s systems. Now, it’s an explicit optimisation option. The shift. Google is continuing to move app advertising away from click-centric logic and toward incrementality and influence, especially for formats like YouTube and in-feed video. This update aligns bidding more closely with how users actually discover and install apps. Why we care. Advertisers can now bid beyond clicks, improving measurement for video-led app…

Sergey Brin, Google’s co-founder, admitted that Google “for sure messed up” by underinvesting in AI and failing to seriously pursue the opportunity after releasing the research that led to today’s generative AI era. Driving the news. Google didn’t take it seriously enough and failed to scale fast enough after the Transformer paper, Brin said. Also: Google was “too scared to bring it to people” because chatbots can “say dumb things.” “OpenAI ran with it,” which was “a super smart insight.” The full quote. Brin said: “I guess I would say in some ways we for sure messed up in that…

Embracing Intimacy and Connection After 60 As we journey through the golden years, many might assume that perceptions of attractiveness and intimacy fade into the background. Contrary to this myth, people over 60—both men and women—continue to hold a meaningful desire for connection, affection, and yes, even sexiness. But what does it truly mean to feel desirable in this stage of life? Is the emphasis on being “sexy” still relevant, or does it evolve into a deeper craving for visibility and connection? Studies consistently show that many individuals over 60 remain sexually active and have fulfilling intimate lives. However, the…

Google has updated its JavaScript SEO basics documentation to clarify how Google’s crawler handles noindex tags in pages that use JavaScript. In short, if “you do want the page indexed, don’t use a noindex tag in the original page code,” Google wrote. What is new. Google updated this section to read: “When Google encounters the noindex tag, it may skip rendering and JavaScript execution, which means using JavaScript to change or remove the robots meta tag from noindex may not work as expected. If you do want the page indexed, don’t use a noindex tag in the original page code.”…

As marketing channels and touchpoints multiply rapidly, the way success is measured significantly impacts long-term growth and executive perception.  Click-based attribution – across models like last-click, first-click, linear, and time-decay – remains the default.  But as a standalone measurement strategy, it’s showing its age.  Click metrics now carry disproportionate weight in executive dashboards, and that reliance introduces real limitations. Click-based models can still reveal valuable insights into digital engagement.  However, when the C-suite bases major budget and strategy decisions solely on clicks, they risk overlooking critical aspects of the customer journey – often the very pieces that matter most. This…

Every week, new data highlights both the overlap and the divergence between effective organic search techniques across traditional SEO (Google SERPs) and GEO (ChatGPT, AI Overviews, Perplexity, etc.).  It’s a lot to absorb. One week, headlines say traditional SEO tactics work fine for ChatGPT. The next, you’ll see reports that one platform is elevating Reddit while another is dialing it back. Given how quickly this landscape shifts, I want to break down the approach, process, and resources my team is using to tackle content in 2026.  This goes far beyond a content calendar.  It’s about combining audience understanding, the interplay…

This season, Google Search and Shopping Ads are expected to surge past $70 billion in holiday spending. But there’s a hidden flaw in the auction system — one most advertisers don’t realize is costing them money even when competitors aren’t in the game. BrandPilot calls this the Uncontested Google Ads Problem, and it’s becoming one of the most overlooked sources of wasted ad spend in peak retail season. During SMX Next, John Beresford, Chief Revenue Officer at BrandPilot, unpacked how a little-known behavioral quirk in Google’s auction logic can cause advertisers to overspend on their own brand terms, their Shopping…

Celebrating Connection After 60: A Deeper Look at Attraction and Intimacy As we gracefully transition into our 60s and beyond, the dynamics of love, intimacy, and attraction evolve in beautiful and sometimes surprising ways. It’s easy to think that age diminishes desire, but in reality, many seniors find a renewed sense of connection and joy in their romantic lives. From rediscovering old flames to making new connections, let’s explore the nuances of intimacy after 60 and celebrate what it means to be sexy at any age. The Shift in Attraction Interestingly, recent polls among various senior communities highlight how preferences…

On episode 334 of PPC Live The Podcast, I speak to Sophie Fell Head of Paid Media at Liberty Marketing Group about a real PPC mistake involving location targeting. The conversation focuses on how small oversights can have big consequences—and how to recover from them professionally. The PPC F-Up: worldwide location targeting Sophie accidentally launched a campaign with worldwide location targeting enabled instead of restricting it to the client’s service area. In just a couple of days, the campaign generated around 1,500 leads that looked impressive on paper but were unusable because they came from outside the target locations. When…

UK doctor and YouTuber Dr. Ed Hope said Google’s AI falsely claimed he was suspended by the General Medical Council earlier this year for selling sick notes. Hope called the allegation completely made up and warned that it could seriously damage his career. Google’s AI generated a detailed narrative accusing Hope of professional misconduct, despite no investigations, complaints, or sanctions in his 10-year medical career, he said in a new video. Why we care. Google’s AI-generated answers appear to now be presenting false, career-damaging claims about real people as fact. That raises serious questions about defamation, accountability, and whether AI-generated…