Author: Ryuzaki
Over two months ago, Google began testing its AI-powered configuration tool. It allows you to ask AI questions about the Google Search Console performance reports and it would bring back answers for you. Well, it now seems like this tool is rolling out more broadly, maybe to everyone. AI-powered configuration. AI-powered configuration “lets you describe the analysis you want to see in natural language. Your inputs are then transformed into the appropriate filters and settings, instantly configuring the report for you,” Google said. Rolling out now. If you login to your Search Console account and click on the performance report, you may…
Rand Fishkin just published the most important piece of primary research the AI visibility industry has seen so far. His conclusion – that AI tools produce wildly inconsistent brand recommendation lists, making “ranking position” a meaningless metric – is correct, well-evidenced, and long overdue. But Fishkin stopped one step short of the answer that matters. He didn’t explore why some brands appear consistently while others don’t, or what would move a brand from inconsistent to consistent visibility. That solution is already formalized, patent pending, and proven in production across 73 million brand profiles. When I shared this with Fishkin directly,…
Google Ads is rolling out a beta feature that lets advertisers connect external data sources directly inside conversion action settings, tightening the link between first-party data and campaign measurement. How it works. A new section in conversion action details — labeled “Get deeper insights about your customers’ behavior to improve measurement” — prompts advertisers to connect external databases to their Google tag. Supported integrations include platforms like BigQuery and MySQL The goal is to enrich conversion metrics and improve performance signals The feature appears in a highlighted prompt within data attribution settings Rollout is gradual and currently marked as Beta…
Some advertisers are reporting that a Google Ads system tool designed for low-activity bulk changes is automatically enabling paused keywords — a behavior many account managers say they haven’t seen before. What advertisers are seeing. Activity logs show entries tied to Google’s “Low activity system bulk changes” tool that include actions enabling previously paused keywords. The log entries appear as automated bulk updates, with a visible “Undo” option. Historically, the tool has been associated mainly with pausing inactive elements, not reactivating them. What we don’t know. Google hasn’t publicly documented the behavior or clarified whether this is an intentional feature,…
Embracing Intimacy and Romance After 60 As we gracefully move into our 60s and beyond, the notion of intimacy, romance, and love evolves. Whether you’ve been married for decades, are navigating a new relationship, or are rediscovering your passions, intimacy is a vital aspect of our well-being as we age. Here’s how to embrace and enhance that intimate connection with your partner while nurturing your romantic life. Rekindling the Flame The first step towards a more intimate relationship is to ensure you’re emotionally connected. Here are some ways to rekindle that flame: Open Communication: Honesty fosters intimacy. Share your feelings,…
Hiring an SEO agency can be a game-changer for brands looking to outshine the competition in search results. That said, an SEO agency is only as good as its partnership with its clients. That’s when SEO’s true value can be realized. What this looks like practically is working together towards shared goals and keeping momentum high. Sometimes that’s easier said than done. Here’s what you can do to ensure you get the most from your SEO agency partnership. Because when you’re aligned, you make progress faster and, in turn, can better prove ROI. Align SEO with what moves the business…
Rediscovering Intimacy in the Golden Years As we journey through life, our understanding of love, intimacy, and connection evolves, especially after the age of 60. Many find themselves re-evaluating their relationships—whether they are nurturing lifelong partnerships or embarking on new romantic adventures. The beauty of intimacy in this stage of life is that it’s less confined to traditional expectations and more about genuine connection, mutual respect, and shared experiences. The Power of Connection Intimacy is not solely about physical closeness; it encompasses emotional bonds that deepen over time. As we grow older, it’s essential to embrace the unique ways we…
Embracing Intimacy and Connection After 60 As we age, the dynamics of our romantic relationships and intimate lives evolve. While it can be daunting to navigate intimacy in our 60s and beyond, this phase of life also presents us with rich opportunities for deeper connection, emotional fulfillment, and rekindled passion. Let’s explore how to embrace the beauty of intimacy and romance during this vibrant chapter of life. Understanding the Importance of Intimacy Intimacy goes beyond the physical; it includes emotional closeness, trust, and a shared sense of life. As couples age, it’s essential to prioritize both emotional and physical intimacy.…
On episode 341 of PPC Live The Podcast, I speak to Andrea Cruz, Head of B2B at Tinuiti, to unpack a mistake many senior marketers quietly struggle with: freezing when clients demand answers you don’t immediately have. The conversation explored how communication missteps can escalate client tension — and how the right mindset, preparation, and culture can turn those moments into career-defining growth. From hands-on marketer to team leader As Cruz advanced in her career, she shifted from managing campaigns directly to leading teams running large, complex accounts. That transition introduced a new challenge: representing work she didn’t personally execute…
Understanding Intimacy in Long-Term Relationships After 60 As we navigate the later stages of life, the dynamic of intimacy, love, and connection takes on an evolving significance. With decades of experiences behind us, many couples find themselves in a rich tapestry of shared history, yet the question remains: How do we keep romance alive and thrive in a long-term relationship? The Importance of Shared Values and Interests One of the fundamental pillars of a lasting partnership is having shared values and interests. As couples age, the early years of shared hobbies may evolve, but what remains constant is the importance…