Author: Ryuzaki
Food bloggers say this Thanksgiving is a breaking point. Google Search and AI Overviews, powered by Gemini 3, are rewriting recipes, stealing clicks, and in some cases serving dangerously wrong cooking instructions, Bloomberg reported. Why we care. For more than a decade, food bloggers could predict and rely on holiday traffic. Not this year. AI answers are replacing vetted recipes, cutting off creators’ main revenue streams, and confusing home cooks with stitched-together instructions that don’t always make sense. What’s happening. Google’s AI Overviews now surface blended cooking steps from multiple bloggers, often above the links/sources they draw from. Many food…
For years, marketers measured digital success through impressions, backlinks and clicks. If you ranked high in search results and won the click, you had visibility and control of the funnel. But that landscape is already shifting. Large Language Models (LLMs) like ChatGPT, Claude, Gemini and Perplexity are rapidly becoming the first place decision-makers go for answers. These systems don’t return a page of links; they generate a synthesized response. Whether your brand is included, or ignored, in that answer increasingly determines your relevance in the buying journey. This changes the marketer’s playbook. Visibility is no longer only about ranking on…
In the last 24 hours, ChatGPT and Perplexity have introduced new AI-driven shopping experiences that aim to deliver more personalized product discovery and guidance. Both experiences are meant to help users find, compare, and purchase products through conversational queries informed by preferences and past behavior. ChatGPT Shopping research. OpenAI introduced shopping research, a guided buying experience that turns ChatGPT into a personalized product researcher. Users describe what they need (e.g., “quiet cordless vacuum,” “compare these strollers,” “gift for my art-obsessed niece”). ChatGPT asks clarifying questions, pulls price/spec/review data from the open web, and produces a tailored buyer’s guide in minutes.…
A wave of sophisticated phishing attacks is letting scammers hijack full Google Ads Manager Accounts (MCCs), giving them instant access to hundreds of client accounts — and the ability to spend tens of thousands in hours, undetected. Driving the news. Agencies across LinkedIn, Reddit and Google’s own forums are reporting an uptick in MCC takeovers, even among teams using two-factor authentication. The attackers’ weapon of choice: near-perfect phishing emails that mimic Google’s account-access invitations. Victims say hijackers add fake admin users, link their own MCCs, and begin launching fraudulent, high-budget campaigns. In some cases, support tickets take days to escalate…
Staying Sexy and Connected After 60: The Timeless Power of Self-Love and Intimacy As we age, the narrative surrounding intimacy and romance can often feel daunting. Yet, figures like Raquel Welch serve as a vibrant reminder that embracing our sensuality and self-identity is not limited by age. Welch, who gracefully stepped into her 78th year, exemplifies that confidence and allure are timeless qualities that transcend decades. Many seniors today find themselves navigating the complex waters of intimacy, often wondering how to keep the spark alive or engage in new romantic adventures. Aging brings about significant changes, not only physically but…
As shopping becomes more visually driven, imagery plays a central role in how people evaluate products. Images and videos can unfurl complex stories in an instant, making them powerful tools for communication. In ecommerce, they function as decision tools. Generative search systems extract objects, embedded text, composition, and style to infer use cases and brand fit, then LLMs surface the assets that best answer a shopper’s question. Each visual becomes structured data that removes a purchase objection, increasing discoverability in multimodal search contexts where customers take a photo or upload a screenshot to ask about it. Shoppers use visual search…
Canonicalization has long been a core SEO practice, yet it’s still one of the easiest to overlook. At its simplest, canonicalization helps search engines identify the original source of content and prevents duplicate versions from competing with each other. Large sites rely on solid canonical structures to stay organized, and small sites benefit by avoiding duplicates that can dilute rankings and visibility. As we move into 2026, canonicalization is becoming even more important as generative engine optimization (GEO) rises alongside traditional SEO. With AI Overviews, ChatGPT, Perplexity, and other generative systems shaping how content is selected, summarized, and attributed, these…
You’ve probably heard the saying: Fast, cheap, or good – pick two. The concept goes something like this: If you want something fast and cheap, don’t expect it to be good. If you want it good and fast, it’s going to cost more. And if you want it good and affordable, well, you’ll need to give it time. It’s a simple way to explain how tradeoffs work in projects. In SEO, these tradeoffs are especially important to understand because you’re often creating problems that will cost more to fix later. This article looks at variations of this project management concept…
Black Friday is peak retail season, but brands are losing money on Google Shopping ads for products they no longer have in stock. The problem: Ads continue running even after products sell out, generating cost-per-click charges with zero chance of conversion. A study by ShoppingIQ of 500 global retailers found that 97% continued paying for clicks on sold-out products, sometimes for 24–48 hours. Why we care. Out-of-stock ads not only waste money but also skew campaign performance and damage algorithmic learning. Low conversion rates on unavailable products can hurt rankings, reduce ROI, and disrupt future bidding efficiency. Example: Argos reportedly…
A three-year analysis of up to 6,000 advertisers shows that using Google’s seasonality bid adjustments during Black Friday and Cyber Monday (BFCM) consistently harms efficiency — even though the platforms keep recommending them. The big picture. Smart Bidding’s models are designed to anticipate predictable retail spikes. Optmyzr’s analysis of tens of billions of impressions across 2022–2024 found that advertisers who skipped seasonality adjustments consistently performed better on efficiency metrics. Without adjustments, Smart Bidding: Identified the BFCM conversion lift on its own Raised bids rationally Kept ROAS stable — even improving it in 2024 With adjustments: CPCs surged much faster than…