Author: Ryuzaki

Google is rolling out automatic linking between YouTube channels and Google Ads accounts when its systems detect a strong data relationship between the two — giving advertisers access to richer audience signals without manual setup. Driving the news. Google will begin automatically linking accounts when its signals show a “high-confidence connection.” Admins and channel owners receive an email 30 days before the link is created, giving them the option to opt out or link early. How it works If no one opts out during the 30-day window, Google completes the link automatically. Dual admins — with access to both accounts…

Google is quietly rolling out a new Performance Max feature that lets advertisers upload video files directly inside the “Edit assets” panel — no YouTube channel or Shared Library required. Driving the news. The feature, spotted in the Google Ads UI, adds a simple “Upload” tab during asset creation in PMax campaigns. A highlighted upload box now appears in the YouTube ad setup workflow, guiding users to drop in a video file and move on — significantly reducing friction for new video advertisers. How it works. Uploaded videos are stored in a Google-managed house channel, not the advertiser’s YouTube account.That…

Embracing Intimacy: Rediscovering Passion After 60 As we age, many people believe that romance and intimacy take a backseat. However, this couldn’t be more misleading. In fact, individuals over 60 often experience a newfound confidence and self-awareness that can enhance their relationships, allowing them to explore intimacy in exciting ways. Like Christie Brinkley, who continues to redefine style and glamour at the age of 64, couples in their golden years can rewrite the narrative on love and connection. After all, intimacy isn’t just about the physical experience; it’s also about the emotional bond that deepens with age. The Importance of…

OpenAI announced a visual upgrade to ChatGPT, adding more images from the web for answers about people, places, products, and other common topics. How it works. The update takes ChatGPT from simple answers to a more search-like experience: Images will appear when they add clarity. The web-sourced images will appear next to the most relevant text. Clicking an image will let you see it in its original dimensions and the source attribution. Where it’s live. This update is rolling out globally and gradually across all ChatGPT plans: It’s available on web, iOS, and Android. Works only with responses generated by…

Gary Illyes, an analyst with the Google Search team, posted his reaction to a Microsoft Bing article written by Fabrice Canel and Krishna Madhavan of Microsoft, about how AI Search is changing how conversions are measured. Coevolve. Gary Illyes wrote on LinkedIn, “I know for sure however is that SEM and SEO will need to coevolve with search, just like it has the past 30 years.” SEOs and SEMs will have to adapt as search evolves; which many SEOs have been doing since SEO became a service. And some of the best SEOs and SEMs have adapted and evolved over the years.…

Marketers have debated SEO versus PPC for years, usually shaped by whatever has worked – or failed – for them in the past.  Organic search promises compounding visibility, while paid search delivers immediate control.  Most teams ultimately favor one over the other based on experience, budget constraints, or a survival instinct. But in 2026, this old debate no longer fits the reality of search. Why this debate has changed The search landscape has shifted, and the old SEO-or-PPC debate no longer fits. Search behavior has evolved. Search results pages have evolved. The platforms – and the machine learning driving their…

Last month, I asked ChatGPT, Perplexity, and Gemini the same question about three of my clients: “Who is [Brand Name] and what do they do?” Two out of three got it wrong. Wrong services. Outdated office locations. One even suggested a competitor as a better alternative. Here’s what makes that more than a curious mistake. What today’s AI errors reveal about brand visibility AI-sourced traffic jumped 527% year-over-year from early 2024 to early 2025.  While that growth is real, it’s growing from a very small base. Most sites still see AI referrals representing less than 1% of total traffic.  But…

Performance Max (PMax) campaigns have become the cornerstone of AI-driven advertising.  Both Google and Microsoft offer advertisers a way to consolidate creative assets, audience signals, and automation into a single campaign type. (Disclosure: I work as Microsoft’s product liaison.) While the concept is similar across platforms, the execution and feature sets differ significantly. This article aims to provide an objective comparison of Google PMax and Microsoft PMax as of late 2025.  We’ll explore what’s universally true, what’s unique to each platform, and strategic considerations for advertisers looking to maximize performance. What’s universally true about PMax Despite platform differences, several foundational…

In recent years, the open web has felt like the Wild West. Creators have seen their work scraped, processed, and fed into large language models – mostly without their consent. It became a data free-for-all, with almost no way for site owners to opt out or protect their work.There have been efforts, like llms.txt initiative from Jeremy Howard. Like robots.txt, which lets site owners allow or block site crawlers, llms.txt offers rules that do the same for AI companies’ crawling bots. But there’s no clear evidence that AI companies follow llms.txt or honor its rules. Plus, Google explicitly said it doesn’t…

Embracing Intimacy and Romance After 60: A Celebration of Connection As individuals reach their 60s and beyond, it’s easy to fall into the notion that romance and intimacy fade away with age. However, a growing number of vibrant singles and couples are proving that love can bloom at any stage of life. Whether you are embarking on a new chapter as a single person or nurturing a long-standing relationship, there are endless opportunities for connection, intimacy, and joy. Redefining Attraction One of the most remarkable aspects of aging is the evolution of self-awareness and confidence. Both men and women in…