Author: Ryuzaki

403 Forbidden WHAT? Why am I seeing this? Your access to this site was blocked by Wordfence, a security provider, who protects sites from malicious activity. If you believe Wordfence should be allowing you access to this site, please let them know using the steps below so they can investigate why this is happening. Reporting a Problem 1. Please copy this text. You need to paste it into a form later. —–BEGIN REPORT—– eyJtZXNzYWdlIjoiZjU5OTM1ZGM3NDQ0M2FlZGUzNjU2OWQ4NzhjOTcyNWI1 YmYyNDJkN2ViNWM3NDg3ZDU3YzEwYzY3MDcwOTAxZDU4NDEyMTU3ODM5NDFm MGEyZGY2MWMzYzUyYzQ4ZWRiYTYyODMxNDMyMTdlNTc1ZDAzNTcxNjU3ZDVl YTFkNzE3OTZiYjdkYmQ0YTI1ZTU4NWVhMThmMDI0MGI3M2JkODFkYmMyZTdi MGJkZDVhMGU3NmQ0OWJlY2EzNTk4NDc2N2Y2YjMzM2YyZDRkMTU5YTljMzZh ZWFhNTUwNTFjZjMyYWY1ZTVjZmY3YzVkYTliZDllMmYzZjJjZDY3ZjcwNzY3 MDFjMzNjOWE0MzFjMTIxNWQ3YjNiMjI4YTQ2Yjk5YWM4ZmMwZTBiNzQ0MjM0 YjI3YTQ4YmE3Mjg2YmJjYzFlZWU1ZjMzMzAwNmNiYzZmMzcyNTJkZGIzZTdk NDM2OTY5ODIzMDQ3NzVjMGM4ZGE4Yzc2MmI1MjlhYzhjNzI5MWFmYWEyYTgw MjFiZTUxYTE0ZjU3NzYxMjljOGZjOWViMDFiNmE1YjcwODg2YTBmNzlmMDBk YTI0ZTVkOGYxZTE2NTQ2NmU4YTFkNjE4ZmRiZTk2MTJjNzZjNDkyNDFiMmQ4 Y2E2Mzg0OGM4ZGM3NDgzOGQ5ODgzMjc5MWNkNDk0ZTRmNzljYzJlY2IyZWU0 Mzk4OWJhYmM2YjNmYTI4M2I0MmYyYmY2NmZmMDEwMjVhNTY0MjQyMzFiNDA4 NWJiMTIyZGM5MzFlNzBlOTBiYzMyMDZhODk4MDZhYWM5M2NjY2VkZmVjYzk2 MGZhYzNkNmRkYWJmMWIxMzk3ZDkwMzNhMDgwY2Q5OGJmYzE1MDYwMmEwYjAw OTA4NGIyY2ZjZTNmMGM0ZDIxOTM0Nzg4YmQxNWFjMzYwYjk0NDBmNGMzY2Mx YTNkMTJhZDRlYmQ2MDVjZmMwOGEzMTM1ODhhMWMxY2I0MmEwOThiMTk3MTg0 NDhkOWE3MjRmY2U3ODU5NjY4YjkzZjkxNzUxNmU2M2IwZTA5N2JhYTQyNjEw MTg5ZGIxNmZmMTQxNTEzODA0NzI1MDU5YTc5YjI3NDY1ZDcyZDdmYjY5MGMw YTEyMDVlOTFkMmIzZWY4YWRmNjc4MTBkOThlNWNjODQ4NmYwZDI1Nzg3NTFi OGJhNzhlMzI0NzE2YTU1OWJiNDc0OTgyODc0NTFmM2JkNDI4ZWE1YmIzNTQ2 OWNmZmMzNTgwZmFjYWM4ZDBmNGZjMjEwMjYzOGU4MTc1ZjA1ZDFkZDBmYTM3 YzBkZmU5ODYyMGM5ODMxMmQ5ODc1YzE4ZjkzYTNhZjFiYzk4YTcwYzhiYTQ0 ZmU4NzI5YjVjMjgxZmEzMDA1NTc5YmRiMTE4MDNkNzVjOWJjYTU1ZGRiMzFi MDRmZmVkYjNlN2EyYmFjZDllNGE5NmY4ZjgxNjMyYjUxMmU4NzdiNTlkNzE3 YzRjMTBmNTgzMWU4ZjZhNTAxNjAzODNlMmI2MTU5NGU1ZmE1ODJlMzkzMTIx NTc0MzMwMjMxZTY1NjQ0ZDU2Y2NiZjIzYzI1N2NmOTI5YzhiNTc0ZTc0Nzlk…

Affiliate marketing drives billions in sales – and billions more in hidden losses. Brand bidding, ad hijacking, coupon abuse, and more subtle forms of affiliate fraud can quietly drain ROI and distort attribution. For performance leaders, the question isn’t if this happens, but how much you’re already losing. This article breaks down the most common types of affiliate marketing fraud and shows how modern monitoring tools like Bluepear help brands protect growth, reputation, and spend through smarter affiliate fraud detection strategies. Why affiliate programs are under threat Not all affiliate programs are created equal – and neither are their incentives.…

I’ve straddled both the brand marketing and SEO industries for the past decade now. That dynamic has made it particularly interesting to watch how the concept of brand alignment has seeped into the search marketing vernacular. To quote my favorite baseball player, Yogi Berra, “You can observe a lot just by watching.” I’ve watched and I’ve observed how the conversation about brand alignment for LLM visibility has gone from “nice to have” to an absolute necessity. LLMs can expose a weak brand alignment while rewarding a strong brand alignment with increased visibility. With that, I want to kick things off…

Every few years, SEO gets a shiny new acronym. Voice search. AMP. E-A-T. Each promised to rewrite the rules, and each eventually found its way into the same corporate graveyard of experiments and half-baked roadmaps. I know, because I bought in. For a year and a half, I buried myself in schema markup—building page-level knowledge graphs, connecting entities, mapping relationships until entire sites resembled semantic webs. It was meticulous, elegant, even beautiful in its own way. And it delivered nothing. Not because technical work doesn’t matter—SEO is inherently technical. The issue in enterprise is that Google is a black box.…

I’ve straddled both the brand marketing and SEO industries for the past decade now. That dynamic has made it particularly interesting to watch how the concept of brand alignment has seeped into the search marketing vernacular.  To quote my favorite baseball player, Yogi Berra, “You can observe a lot just by watching.”  I’ve watched and I’ve observed how the conversation about brand alignment for LLM visibility has gone from “nice to have” to an absolute necessity. LLMs can expose a weak brand alignment while rewarding a strong brand alignment with increased visibility.  With that, I want to kick things off…

A new column called “Original Conversion Value” has started appearing inside Google Ads, giving advertisers a long-requested way to see the true, unadjusted value of their conversions. How it works. Google’s new formula strips everything back: Conversion Value – Rule Adjustments (value rules) – Lifecycle Goal Adjustments (e.g., NCA bonuses) = Original Conversion Value Why we care. For years, marketers have struggled to isolate real conversion value from Google’s layers of adjustments — including Conversion Value Rules and Lifecycle Goals (like New Customer Acquisition goals). Original Conversion value makes it easier to diagnose performance, compare data across campaigns, and spot…

Embracing Intimacy: The Attraction of Intelligence After 60 Have you ever heard the phrase, “The brain is the sexiest organ in the body”? Many people over 60 discover that their attraction shifts from just physical appearance to a deeper appreciation of intellectual connection. As individuals mature, emotional and mental compatibility often moves to the forefront of intimate relationships. Consider this: physical attraction is delightful, but a stimulating conversation can be electrifying. For many, this evolving attraction can be described by the term sapiosexual, which refers to someone who finds intelligence to be the primary source of sexual attraction. This shifting…

Google announced the release of its latest AI model update, Gemini 3. “And now we’re introducing Gemini 3, our most intelligent model, that combines all of Gemini’s capabilities together so you can bring any idea to life,” Google’s CEO, Sundar Pichai wrote. Gemini 3 is now being used in AI Mode in Search with more complex reasoning and new dynamic experiences. “This is the first time we are shipping Gemini in Search on day one,” Sundar Pichai said. AI Mode with Gemini 3. Google shared how AI Mode in Search is now using Gemini 3 to enable new generative UI…

The AI resume has become a C-suite-level asset that reflects your entire digital strategy.  To use it effectively, we first need to understand where AI is deploying it across the user journey. How AI has rewritten the user journey For years, our strategies were shaped by the inbound methodology. We built content around a user-driven path through awareness, consideration, and decision, with traditional SEO acting as the engine behind those moments. That journey has now been fundamentally reshaped.  AI assistive engines – conversational systems like Gemini, ChatGPT, and Perplexity – are collapsing the funnel.  They move users from discovery to…

Picture a chocolate company with an elaborate recipe, generations old. They ask an AI system to identify which ingredients they could remove to cut costs. The AI suggests one. They remove it. Sales hold steady. They ask again. The AI suggests another. This continues through four or five iterations until they’ve created the cheapest possible version of their product. Fantastic margins, terrible sales. When someone finally tastes it, the verdict is immediate: “This isn’t even chocolate anymore.” Aly Blawat, senior director of customer strategy at Blain’s Farm & Fleet, shared this story during a recent MarTech webinar to illustrate why…