Author: Ryuzaki

Google is preparing a new Search bidding model called Journey Aware Bidding, designed to factor in the entire customer journey — not just the final biddable conversion — to improve prediction accuracy and campaign performance. How it works: Journey Aware Bidding learns from your primary conversion goal plus additional, non-biddable journey stages. Advertisers who fully track and properly categorize each step of their purchase funnel stand to benefit the most. Google recommends mapping the entire journey — from lead submission to final purchase — and labeling all touchpoints as conversions within standard goals. Why we care. Performance advertisers have long…

Google submitted a compliance plan to the European Commission that proposes changes to its ad-tech operations — but rejects calls to break up its business How it works: Google is offering product-level changes — for example, giving publishers the ability to set different minimum prices for different bidders in Google Ad Manager. It’s also proposing greater interoperability between Google’s tools and those of rivals, in order to give publishers and advertisers more flexibility. The company says these tweaks would resolve the European Commission’s concerns without a “disruptive break-up.” Why we care. Google’s proposed “non-disruptive” fixes could preserve platform stability and…

Undoubtedly, one of the hot topics in SEO over the last few months has been how to influence LLM answers. Every SEO is trying to come up with strategies. Many have created their own tools using “vibe coding,” where they test their hypotheses and engage in heated debates about what each LLM and Google use to pick their sources.Some of these debates can get very technical, touching on topics like vector embeddings, passage ranking, retrieval-augmented generation (RAG), and chunking. These theories are great—there’s a lot to learn from them and turn into practice.  However, if some of these AI concepts…

A leaked file reveals the user interactions that OpenAI is tracking, including how often ChatGPT displays publisher links and how few users actually click on them. By the numbers. ChatGPT shows links, but hardly anyone clicks on them. For one top-performing page, the OpenAI file reports: 610,775 total link impressions 4,238 total clicks 0.69% overall CTR Best individual page CTR: 1.68% Most other pages: 0.01%, 0.1%, 0% ChatGPT metrics. The leaked file breaks down every place ChatGPT displays links and how users interact with them. It tracks: Date range (date partition, report month, min/max report dates) Publisher and URL details…

Google is releasing some new ways to book your flights and hotels through AI Mode, plus new tools to plan your travel and find travel deals. These updates include Canvas in AI Mode for travel, flight deals rolling out globally, agentic booking for dinner reservations, flights and hotels. Some of these features are similar to the AI Shopping updates that Google announced last week. Agentic booking. Google in AI Mode can now not just recommend restaurants, hotels and flights but now also help you book them. We saw some of these features for reservations and events but that was while…

Embracing Intimacy After 60: The Complexities of Senior Sexuality As we journey into our senior years, intimacy, romance, and sexual health can often take a backseat in conversations about aging. However, as statistics reveal, many individuals over 60 are not only still sexually active but also navigating complex feelings around intimacy and connection. <h3>The Reality of Senior Sexuality</h3> <p>It might surprise some, but studies have shown that approximately <strong>40% of men and women over 65 continue to engage in sexual activities</strong>. For couples in romantic relationships, this number can rise to <strong>54%</strong>. Furthermore, many older women report higher levels of…

Whether it’s Google signing Reddit to a deal to deepen its AI partnership, more traditional SEO results that have favored Reddit content, or Reddit’s share of ChatGPT references (down but still leading among social platforms), there are plenty of compelling reasons to prioritize Reddit in your organic strategy. That’s why it’s one of the first initiatives we tackle for new clients who aren’t yet building an organic Reddit presence.  For clients already well underway with their core SEO strategies, we add it as a complementary layer. On its own, Reddit offers a strong pocket of qualified leads in discrete sub-verticals. …

“Work smarter, not harder” isn’t just a catchy phrase – it’s a survival tactic for content marketers.  Keeping up with a full content calendar can feel relentless, and constantly creating new material is a fast track to burnout.  That’s where content repurposing comes in, helping you get more mileage out of what you already have. Sure, there are plenty of familiar ways to repurpose content – breaking long blog posts into social snippets, turning video transcripts into articles, and so on. You’ve likely done them all. So what about the lesser-known approaches? The methods that few marketers think to use…

Custom annotations are finally live within Google Search Console’s performance reports. You can now annotate reports directly within Search Console to avoid forgetting important key events; such as coding changes, algorithm updates, bugs on your website or more. What are custom annotations. Google explained that custom annotations are “Notes you create yourself to mark important events specific to your property, such as when you launch a new feature, or fix a bug on your website.” Google began testing this feature back in May 2025 and it is now live. What they look like. Here is a screenshot of a custom…

AI search evolves every month. This constant flux is reshaping which brands get visibility and which sources AI models trust most. We now have three months of data in the AI Visibility Index, tracking ChatGPT and Google AI Mode. The key takeaway: AI search is volatile. This is likely to be normal for the immediate future. The brands that win are monitoring and adapting to these changes in real-time. The research tracks 2,500 real-world prompts across five key verticals: Business & Professional Services, Digital Technology & Software, Consumer Electronics, Fashion & Apparel, and Finance. revealing seismic shifts in source diversity,…