Author: Ryuzaki

Googlebot once again generated more traffic than any other crawler in 2025, according to a new Cloudflare report. It outpaced every search and AI bot as Google continued crawling the web for search indexing and AI training. By the numbers. Googlebot accounted for more than 25% of all Verified Bot traffic observed by Cloudflare. Googlebot alone generated 4.5% of all HTML request traffic – more than all other AI bots combined (4.2%). AI “user action” crawling surged more than 15x year over year, showing a sharp rise in bots that simulate human behavior. Googlebot’s crawl volume dwarfed every other AI crawler,…

In this new era of generative AI technology, searchers have begun to swap keywords with prompts. Shorter and long-tail queries are being replaced by more conversational prompts, which tend to be longer and more in-depth. These days, searchers are expecting more complete answers than a paginated list of results. Until we get an AI-specific equivalent of Google Search Console or Bing Webmaster Tools, we can’t really see for certain what or how our audience is behaving on AI search platforms as they look for our content, brands or products. However, we can still look for proxies to emulate how this…

LinkedIn is making Reserved Ads generally available to all managed accounts, giving marketers the ability to lock in the first ad slot in the feed for premium visibility. What’s new. Reserved Ads let advertisers secure top-of-feed placement at a fixed rate, providing predictable delivery, consistent reach, and greater share of voice. Early results show the format drives up to 75% higher dwell time, 88% higher view-through rates, and delivers 99% of forecasted impressions, according to LinkedIn. How it works. Reserved Ads appear in the most visible ad slot on LinkedIn’s feed and support most Sponsored Content formats, including Video, Single…

Google has removed its long-standing unified pricing rules in Google Ad Manager, once again allowing publishers to set different price floors for Google demand versus other programmatic buyers. What changed. Publishers can now set bidder-specific floor prices in Ad Manager. For example, one buyer can be required to bid at least $5 while others compete at a lower $2 floor. Google has also rebranded “unified pricing rules” as simply “pricing rules.” The backstory. Before 2019, publishers often set higher floors for Google to counterbalance its data advantage. That flexibility disappeared when Google mandated uniform pricing across exchanges — a move…

Google recently rolled out “read more” links in Google search results, which appear at the end of the snippet’s description. When you click on the read more link, you are anchored down to a specific portion of the web page that you clicked on. Not all search result snippets include these read more links, but many do. What it looks like. Here is a screenshot of this in action, but you can probably replicate it for most of your queries now: Google was testing this, or variations of this,  back in July and now it seems to have been rolled out.…

Embracing Intimacy and Connection after 60 It’s a common misconception that concerns about beauty, romance, and intimacy fade as we age. On the contrary, many women and men over 60 continue to seek meaningful connections and desire to feel attractive and valued. In fact, embracing one’s sexuality and enhancing intimacy can lead to profound fulfillment and joy. Here, we explore ways to cultivate love and connection in your golden years. The Beauty of Connection At the heart of a fulfilling romantic relationship are connection and intimacy. Contrary to societal stereotypes, senior adults have rich, varied life experiences that contribute to…

Google has expanded Product Studio inside Merchant Center, rolling out three new creative features that go beyond its original image generation tool. What’s new. In addition to image generation, Product Studio now lets merchants animate static product images into short videos using suggested text prompts, a move aimed squarely at short-form ads and social-style creative. Google has also added one-click background removal to help isolate products and create cleaner, more consistent Shopping visuals. The third update increases image resolution, allowing advertisers to upscale older or lower-quality assets to meet modern visual standards. Why we care. Product imagery plays a major…

Google today began rolling out Gemini 3 Flash as the default model powering AI Mode in Search worldwide. The upgrade brings faster performance and stronger reasoning to AI-generated search responses, Google said. Why we care. With AI Mode, Google continues to transition toward an AI-first search approach. More queries could be answered directly in AI Mode, reducing reliance on traditional organic listings. Improved reasoning allows AI Mode to handle comparison and planning tasks, multi-intent searches, and research-style queries. What’s changing. Gemini 3 Flash now powers AI Mode in Search globally. It replaces earlier Flash-class models previously used in AI Mode.…

Google Search’s Danny Sullivan and John Mueller pushed back – yet again – on the idea that brands need a separate AI SEO strategy, during the latest Search Off the Record episode. Sullivan’s take is simple: the acronyms keep multiplying (GEO, AEO, etc.), but the advice stays unchanged: Write for humans, not for ranking systems, whether those systems are traditional search or LLM-powered experiences. Why we care. As AI search grows, a lot of publishers and SEOs are feeling pressured to try something new. Google’s take: chasing AI tricks can actually hurt and distract you from making content people actually like. Google…

Google updated its JavaScript SEO best practices document, for the second time this week, this time to clarify canonicalization best practices for JavaScript. In short, Google said “setting the canonical URL to the same URL as in the original HTML or if that isn’t possible, to leave the canonical URL out of the original HTML.” What Google added. Google added a new section over here and it reads: “The rel=”canonical” link tag helps Google find the canonical version of a page. You can use JavaScript to set the canonical URL, but keep in mind that you shouldn’t use JavaScript to…