Author: Ryuzaki

Embracing Intimacy and Connection After 60 In a world where age is often defined by health issues and retirement plans, the topic of sexuality and intimacy after 60 remains largely unspoken—in both our personal lives and in mainstream media. Yet, sex is an essential component of life, playing a crucial role in the emotional and physical well-being of individuals, regardless of age. It’s time we bring those conversations into the light. Why Representation Matters The media has a significant influence on how we perceive ourselves and our relationships. Unfortunately, when it comes to sex scenes involving older adults, the portrayal…

Do you want to immediately raise the blood pressure of the Google Ads practitioner sitting next to you? Say one word: Recommendations. If you’ve spent any time in the Google Ads platform, you’ve seen Recommendations jumping out at you on every screen: when you’re adding keywords, when you’re adjusting your campaign settings, when you’re changing your bid strategy, when you’re minding your own business! And we’ve all received that email from a client asking why their “Optimization Score” is falling. In this article, I’ll explain what Recommendations actually are (and aren’t), where they come from, and how you should handle…

Pinterest attracts users who want inspiration and solutions, not passive browsing.  The platform now reaches 600 million monthly active users, many of whom arrive with clear intent to research, plan, or purchase.  That makes its ad formats especially valuable for marketers who want to appear in moments when people are actively looking for ideas and products.  Here’s how each format works and when to consider it. Ad formats explained Pinterest Ads offers a variety of ad formats, many of which aren’t available on other social media platforms. Let’s take a look at what formats they offer and when you might…

Google Discover is less aligned to Google Search ranking, Andy Almeida from the Google Trust and Safety team, said yesterday at the Google Search Central Live event in Zurich yesterday. A slide he posted on how existing systems help the Google Discover team solve problems, the slide says: “Minimal alignment to search ranking gives us the tools we need to combat emerging abuse.” What this means. It seems that this is an admission that Google Discover is not using Google’s search systems as tightly as it may have in the past for when it comes to combating abuse on that platform.…

With generative AI tools attracting hundreds of millions of users and AI-enhanced results appearing in more search experiences, the way people discover brands is changing. Traditional SEO metrics alone no longer capture this full picture. Welcome to the era of generative engine optimization (GEO). If you aren’t tracking your brand’s visibility across AI search engines, you’re flying blind. The AI search revolution is already here The numbers are striking:  58% of consumers have replaced traditional search engines with generative AI tools for product recommendations, according to Capgemini research. Traditional organic search traffic is expected to decline by 50% by 2028,…

Google added a new section to the core updates search developer documentation that confirms it releases smaller core updates without announcing those updates. Google has told us this before, but has now added it explicitly to the search documentation. What is new. Google added this new paragraph: However, you don’t necessarily have to wait for a major core update to see the effect of your improvements. We’re continually making updates to our search algorithms, including smaller core updates. These updates are not announced because they aren’t widely noticeable, but they are another way that your content can see a rise…

Most AI chats have no commercial intent, users usually ask short questions, and most conversations end after just two turns. Those findings come from a recent analysis by Dan Petrovic, director of AI SEO agency Dejan, who examined millions of conversational turns to show how people actually use AI assistants. Why we care. As SEOs and marketers race to “optimize for AI,” Petrovic’s analysis suggests the industry is misreading how people actually use AI assistants. Most chats function as multi-step tasks, not keyword-style queries. And users aren’t flooding AI with “buy” queries – they’re exploring problems and comparing options. By the…

Google is rolling out a new Data Manager API designed to help advertisers more easily connect their first-party data to Google’s AI-powered ad tools — aiming to boost measurement, targeting and performance without the complexity of juggling multiple systems. Why we care. The Data Manager API makes it easier to feed high-quality first-party data into Google’s AI, which directly improves targeting, measurement, and bidding performance. By replacing multiple APIs with one streamlined connection, it reduces engineering work and speeds up how quickly insights flow back into campaigns. As cookies fade, this becomes a key tool for getting better results from…

Exploring Intimacy After 60: A Journey of Connection and Understanding As we navigate the vibrant landscape of life after 60, many of us find that our perspectives on intimacy, love, and connection transform in profound ways. This evolution raises a pressing question: do men and women perceive sex and intimacy differently at this stage of life? The answer is nuanced and can vary greatly among individuals. The Complexities of Desire At first glance, it seems men may view sex more as an isolated act, while women often perceive it as a meaningful extension of their relationships. This perspective can create…

Generative systems like ChatGPT, Gemini, Claude, and Perplexity are quietly taking over the early parts of discovery – the “what should I know?” stage that once sent millions of people to your website.  Visibility now isn’t just about who ranks. It’s about who gets referenced inside the models that guide those decisions. The metrics we’ve lived by – impressions, sessions, CTR – still matter, but they no longer tell the full story.  Mentions, citations, and structured visibility signals are becoming the new levers of trust and the path to revenue. This article pulls together data from Siege Media’s two-year content…