Author: Ryuzaki

Google announced the release of its latest AI model update, Gemini 3. “And now we’re introducing Gemini 3, our most intelligent model, that combines all of Gemini’s capabilities together so you can bring any idea to life,” Google’s CEO, Sundar Pichai wrote. Gemini 3 is now being used in AI Mode in Search with more complex reasoning and new dynamic experiences. “This is the first time we are shipping Gemini in Search on day one,” Sundar Pichai said. AI Mode with Gemini 3. Google shared how AI Mode in Search is now using Gemini 3 to enable new generative UI…

The AI resume has become a C-suite-level asset that reflects your entire digital strategy.  To use it effectively, we first need to understand where AI is deploying it across the user journey. How AI has rewritten the user journey For years, our strategies were shaped by the inbound methodology. We built content around a user-driven path through awareness, consideration, and decision, with traditional SEO acting as the engine behind those moments. That journey has now been fundamentally reshaped.  AI assistive engines – conversational systems like Gemini, ChatGPT, and Perplexity – are collapsing the funnel.  They move users from discovery to…

Picture a chocolate company with an elaborate recipe, generations old. They ask an AI system to identify which ingredients they could remove to cut costs. The AI suggests one. They remove it. Sales hold steady. They ask again. The AI suggests another. This continues through four or five iterations until they’ve created the cheapest possible version of their product. Fantastic margins, terrible sales. When someone finally tastes it, the verdict is immediate: “This isn’t even chocolate anymore.” Aly Blawat, senior director of customer strategy at Blain’s Farm & Fleet, shared this story during a recent MarTech webinar to illustrate why…

Google is preparing a new Search bidding model called Journey Aware Bidding, designed to factor in the entire customer journey — not just the final biddable conversion — to improve prediction accuracy and campaign performance. How it works: Journey Aware Bidding learns from your primary conversion goal plus additional, non-biddable journey stages. Advertisers who fully track and properly categorize each step of their purchase funnel stand to benefit the most. Google recommends mapping the entire journey — from lead submission to final purchase — and labeling all touchpoints as conversions within standard goals. Why we care. Performance advertisers have long…

Google submitted a compliance plan to the European Commission that proposes changes to its ad-tech operations — but rejects calls to break up its business How it works: Google is offering product-level changes — for example, giving publishers the ability to set different minimum prices for different bidders in Google Ad Manager. It’s also proposing greater interoperability between Google’s tools and those of rivals, in order to give publishers and advertisers more flexibility. The company says these tweaks would resolve the European Commission’s concerns without a “disruptive break-up.” Why we care. Google’s proposed “non-disruptive” fixes could preserve platform stability and…

Undoubtedly, one of the hot topics in SEO over the last few months has been how to influence LLM answers. Every SEO is trying to come up with strategies. Many have created their own tools using “vibe coding,” where they test their hypotheses and engage in heated debates about what each LLM and Google use to pick their sources.Some of these debates can get very technical, touching on topics like vector embeddings, passage ranking, retrieval-augmented generation (RAG), and chunking. These theories are great—there’s a lot to learn from them and turn into practice.  However, if some of these AI concepts…

A leaked file reveals the user interactions that OpenAI is tracking, including how often ChatGPT displays publisher links and how few users actually click on them. By the numbers. ChatGPT shows links, but hardly anyone clicks on them. For one top-performing page, the OpenAI file reports: 610,775 total link impressions 4,238 total clicks 0.69% overall CTR Best individual page CTR: 1.68% Most other pages: 0.01%, 0.1%, 0% ChatGPT metrics. The leaked file breaks down every place ChatGPT displays links and how users interact with them. It tracks: Date range (date partition, report month, min/max report dates) Publisher and URL details…

Google is releasing some new ways to book your flights and hotels through AI Mode, plus new tools to plan your travel and find travel deals. These updates include Canvas in AI Mode for travel, flight deals rolling out globally, agentic booking for dinner reservations, flights and hotels. Some of these features are similar to the AI Shopping updates that Google announced last week. Agentic booking. Google in AI Mode can now not just recommend restaurants, hotels and flights but now also help you book them. We saw some of these features for reservations and events but that was while…

Embracing Intimacy After 60: The Complexities of Senior Sexuality As we journey into our senior years, intimacy, romance, and sexual health can often take a backseat in conversations about aging. However, as statistics reveal, many individuals over 60 are not only still sexually active but also navigating complex feelings around intimacy and connection. <h3>The Reality of Senior Sexuality</h3> <p>It might surprise some, but studies have shown that approximately <strong>40% of men and women over 65 continue to engage in sexual activities</strong>. For couples in romantic relationships, this number can rise to <strong>54%</strong>. Furthermore, many older women report higher levels of…

Whether it’s Google signing Reddit to a deal to deepen its AI partnership, more traditional SEO results that have favored Reddit content, or Reddit’s share of ChatGPT references (down but still leading among social platforms), there are plenty of compelling reasons to prioritize Reddit in your organic strategy. That’s why it’s one of the first initiatives we tackle for new clients who aren’t yet building an organic Reddit presence.  For clients already well underway with their core SEO strategies, we add it as a complementary layer. On its own, Reddit offers a strong pocket of qualified leads in discrete sub-verticals. …