Author: Ryuzaki

Google announced new branded queries filters are rolling out gradually within Google Search Console reporting. You can filter your performance reports by branded or non-branded queries and Google can show you the percentage of branded versus non-branded traffic driven to your site from Google Search. This was first introduced at the Google Search Central event in Tel Aviv today, so this news leaked from there first. What are branded queries. Google defined what it considers a branded query. Google wrote: A branded query is a query that includes your brand name (for example, Google), variations or misspellings of the brand…

Today’s consumers get pulled in a thousand different directions online: Scrolling YouTube Shorts. Tracking TikTok influencer content. Browsing Gmail promotions. Deciding whether the latest viral Facebook video is real or AI. And that’s all before lunch.  Once, the path between intent and conversion was nearly a straight line.  Now, in our new attention economy, constant advertising noise makes buying decisions much more complex.  Most advertisers, however, have not adjusted to this new dynamic.  They’re only focused on showing up when intent is obvious in search, missing entire audiences who never reach the search bar. Google’s Demand Gen campaigns help advertisers…

For much of its history, marketing thrived on creativity, intuition and an almost magical ability to connect with audiences. Campaigns were conceived in brainstorming sessions, executed over weeks or months and celebrated (or dissected) once the results rolled in.  Theodore Levitt’s “The Marketing Imagination” stays on most marketers’ bookcases alongside their team’s awards. Much of the technology we buy inside marketing is mostly isolated and gives fractal views of the customer, never a complete one and never of the customer in motion (with or without us). The one platform to solve it all has been the misnomer we have been…

Historically, Google Search has driven innovation by rewarding high-quality content with visibility and traffic. In the last article in this series, we talked about the risks of Google AI over-personalizing results and reinforcing filter bubbles.  In this article, we’ll look at the opposite risk. If Google’s new AI results skew away from diversity and towards standardized results that favor big brands and consensus views, it could limit creativity and innovation and accelerate the commodification of the web. Some may find this concern naive because the internet is already very commodified, but historically, even small websites and businesses believed that they…

With AI Max for Search now widely available in beta, advertisers are debating everything from performance comparisons to how it plays with existing keyword structures. Google Ads Liaison, Ginny Marvin is stepping in to clarify what AI Max is — and what it isn’t. What AI Max is designed to do. AI Max aims to unlock incremental conversions or conversion value — not replace or compete with your current keyword setup. It expands reach using broad match logic and keywordless matching (think DSA-style crawling of your landing pages). It pairs that with dynamic creative optimization, including text customization and Final…

Embracing Intimacy in Your Golden Years: A Guide to Senior Romance and Sex As we age, the importance of intimacy, love, and connection often remains, if not intensifies. For many seniors, the idea of forming new relationships and sustaining older ones can be both exciting and daunting. This exploration into senior sex and relationships aims to empower individuals aged 60 and above, highlighting the significance of intimacy while addressing some common concerns. The Reality of Senior Relationships It’s a common misconception that romance and sexual activity fade away as we age. In fact, studies show that a significant percentage of…

Automation has shaped PPC for decades, and the landscape keeps shifting. I’ve seen that evolution firsthand, from helping build the first AdWords Editor to developing early Google Ads scripts and writing about automation layering. Now we’re entering another major transition.  As AI changes how we search and get answers, it’s also transforming how automation itself gets built.  And this time, the momentum isn’t coming from ad platforms like Google – it’s coming from AI companies like OpenAI. Until recently, AI mostly helped with human language tasks like writing ad copy, summaries, or reports.  But the latest generation of LLMs can…

Leading SEO platform Semrush – the company that acquired Search Engine Land, MarTech, and Third Door Media in October 2024 – is being acquired by software company Adobe. Adobe announced the acquisition today. The all-cash deal is valued at about $1.9 billion and is expected to close in the first half of 2026, pending regulatory and shareholder approvals. What Semrush is saying. Andrew Warden, Semrush’s chief marketing officer, shared this on LinkedIn: Big news: Semrush has agreed to be acquired by Adobe.It’s a winning combination:Adobe brings leading customer experience orchestration in the agentic AI era with its content supply chain…

403 Forbidden WHAT? Why am I seeing this? Your access to this site was blocked by Wordfence, a security provider, who protects sites from malicious activity. If you believe Wordfence should be allowing you access to this site, please let them know using the steps below so they can investigate why this is happening. Reporting a Problem 1. Please copy this text. You need to paste it into a form later. —–BEGIN REPORT—– eyJtZXNzYWdlIjoiZjU5OTM1ZGM3NDQ0M2FlZGUzNjU2OWQ4NzhjOTcyNWI1 YmYyNDJkN2ViNWM3NDg3ZDU3YzEwYzY3MDcwOTAxZDU4NDEyMTU3ODM5NDFm MGEyZGY2MWMzYzUyYzQ4ZWRiYTYyODMxNDMyMTdlNTc1ZDAzNTcxNjU3ZDVl YTFkNzE3OTZiYjdkYmQ0YTI1ZTU4NWVhMThmMDI0MGI3M2JkODFkYmMyZTdi MGJkZDVhMGU3NmQ0OWJlY2EzNTk4NDc2N2Y2YjMzM2YyZDRkMTU5YTljMzZh ZWFhNTUwNTFjZjMyYWY1ZTVjZmY3YzVkYTliZDllMmYzZjJjZDY3ZjcwNzY3 MDFjMzNjOWE0MzFjMTIxNWQ3YjNiMjI4YTQ2Yjk5YWM4ZmMwZTBiNzQ0MjM0 YjI3YTQ4YmE3Mjg2YmJjYzFlZWU1ZjMzMzAwNmNiYzZmMzcyNTJkZGIzZTdk NDM2OTY5ODIzMDQ3NzVjMGM4ZGE4Yzc2MmI1MjlhYzhjNzI5MWFmYWEyYTgw MjFiZTUxYTE0ZjU3NzYxMjljOGZjOWViMDFiNmE1YjcwODg2YTBmNzlmMDBk YTI0ZTVkOGYxZTE2NTQ2NmU4YTFkNjE4ZmRiZTk2MTJjNzZjNDkyNDFiMmQ4 Y2E2Mzg0OGM4ZGM3NDgzOGQ5ODgzMjc5MWNkNDk0ZTRmNzljYzJlY2IyZWU0 Mzk4OWJhYmM2YjNmYTI4M2I0MmYyYmY2NmZmMDEwMjVhNTY0MjQyMzFiNDA4 NWJiMTIyZGM5MzFlNzBlOTBiYzMyMDZhODk4MDZhYWM5M2NjY2VkZmVjYzk2 MGZhYzNkNmRkYWJmMWIxMzk3ZDkwMzNhMDgwY2Q5OGJmYzE1MDYwMmEwYjAw OTA4NGIyY2ZjZTNmMGM0ZDIxOTM0Nzg4YmQxNWFjMzYwYjk0NDBmNGMzY2Mx YTNkMTJhZDRlYmQ2MDVjZmMwOGEzMTM1ODhhMWMxY2I0MmEwOThiMTk3MTg0 NDhkOWE3MjRmY2U3ODU5NjY4YjkzZjkxNzUxNmU2M2IwZTA5N2JhYTQyNjEw MTg5ZGIxNmZmMTQxNTEzODA0NzI1MDU5YTc5YjI3NDY1ZDcyZDdmYjY5MGMw YTEyMDVlOTFkMmIzZWY4YWRmNjc4MTBkOThlNWNjODQ4NmYwZDI1Nzg3NTFi OGJhNzhlMzI0NzE2YTU1OWJiNDc0OTgyODc0NTFmM2JkNDI4ZWE1YmIzNTQ2 OWNmZmMzNTgwZmFjYWM4ZDBmNGZjMjEwMjYzOGU4MTc1ZjA1ZDFkZDBmYTM3 YzBkZmU5ODYyMGM5ODMxMmQ5ODc1YzE4ZjkzYTNhZjFiYzk4YTcwYzhiYTQ0 ZmU4NzI5YjVjMjgxZmEzMDA1NTc5YmRiMTE4MDNkNzVjOWJjYTU1ZGRiMzFi MDRmZmVkYjNlN2EyYmFjZDllNGE5NmY4ZjgxNjMyYjUxMmU4NzdiNTlkNzE3 YzRjMTBmNTgzMWU4ZjZhNTAxNjAzODNlMmI2MTU5NGU1ZmE1ODJlMzkzMTIx NTc0MzMwMjMxZTY1NjQ0ZDU2Y2NiZjIzYzI1N2NmOTI5YzhiNTc0ZTc0Nzlk…

Affiliate marketing drives billions in sales – and billions more in hidden losses. Brand bidding, ad hijacking, coupon abuse, and more subtle forms of affiliate fraud can quietly drain ROI and distort attribution. For performance leaders, the question isn’t if this happens, but how much you’re already losing. This article breaks down the most common types of affiliate marketing fraud and shows how modern monitoring tools like Bluepear help brands protect growth, reputation, and spend through smarter affiliate fraud detection strategies. Why affiliate programs are under threat Not all affiliate programs are created equal – and neither are their incentives.…