Browsing: Summary SEL

Google is fixing a long-running Search Console bug that inflated impression counts. As the fix rolls out, reported impressions will…

Customer journeys are collapsing into a single moment of evaluation. David Edelman recently described this shift as the convergence of…

Over the course of my three-decade career, the keyword drove paid search. Today, it’s one of many signals. Strategy is…

Paid search is often the highest-leverage ecommerce growth channel, delivering strong conversion rates and efficient spend when structured effectively. Google…

It used to be that Google searches opened up a world of questions. You searched, sifted through links, and came…

A new analysis of more than 40,000 daily ChatGPT ad placements by AI ad intelligence firm Adthena suggests the format is…

There’s a flood coming. A downpour of noise — more content, more channels, more AI-generated everything, moving faster than most…

You’ve done everything right. You have a fast website with comprehensive content, pages ranking in the top 10, and a…

Your paid social operation is on fire. You know how your audience thinks, the creative process is dialed in, and…

Google launched a new channel performance timeline view inside Performance Max, giving advertisers a clearer breakdown of how individual channels…