Browsing: Summary SEL

AI-powered search isn’t coming. It’s already here: Google’s AI Overviews now reach 2 billion monthly users.  ChatGPT serves 800 million…

Google’s AI Overviews feature has become the face of our search engine results. Type almost any question into your Google…

As AI-led search becomes a real driver of discovery, an old assumption is back with new urgency. If AI systems…

Remember when a handful of links from sites in your niche could drive steady organic traffic? That era is over.…

News executives expect search referrals to drop by more than 40% over the next three years, as search engines continue…

Live sports advertising is getting more programmatic — and more measurable. Driving the news. Google is rolling out new biddable…

Google is broadening what counts as an eligible promotion in Shopping, giving merchants more flexibility heading into next year. Driving…

Apple is teaming up with Google to power its next generation of AI features, including a long-awaited Siri upgrade. What’s…

PPC advice in 2025 leaned hard on AI and shiny new tools.  Much of it sounded credible. Much of it…

For the last few years, copywriting has been quietly written off. Not with outrage. Not with ceremony. Just sidelined. Replaced.…