Browsing: Summary SEL

Marketing mix modeling (MMM) has shifted from an enterprise luxury to an essential measurement tool.  Tech giants like Google, Meta,…

Google today unveiled the Universal Commerce Protocol (UCP), an open standard that lets AI agents work across the entire shopping…

On episode 336 of PPC Live The Podcast, I speak to Anthony Higman, CEO of AdSquire. Anthony’s career journey is…

Advertisers can now compare two sets of assets while keeping “common assets” consistent across both versions. Tests can be set…

Google shows AI Overviews in Search largely based on whether users engage with them — and removes them when they…

Advertisers are spotting signs that Google is increasing the number of video assets allowed per Asset Group in Performance Max…

A $4 million Shopify brand recently showed me an SEO audit it received six months earlier – 127 pages, 53…

As a Google Ads practitioner, you probably spend the bulk of your time optimizing Search, Shopping or Performance Max campaigns.…

Google’s Danny Sullivan, the former Search Liaison, said not to create bite-sized chunks of your content because you think Google’s…

Getting found in all the right places has always meant being early to the next major shift in search. Today,…