Browsing: Summary SEL

Google Ads is constantly changing and evolving. With these changes come fresh mistakes PPC advertisers make in optimizing and managing…

The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports…

Google Search Advocate John Mueller responded to a Reddit user who asked whether SEO is still “enough,” or if marketers…

Google’s AI Overviews frequently surface affiliate content without sending traffic or clicks back to publishers. The good news for publishers…

Microsoft is beginning to roll out its first agentic experiences within Copilot, it’s AI answer engine. Copilot Checkout allows shoppers…

Fair warning: This article may make some people who’ve been hyping AI visibility tools uncomfortable. After 18 years in the…

Limited search volume doesn’t mean limited opportunity. Your entire target market might only search for your solution a few hundred…

Google added Call Assets directly into Vehicle Ads, letting shoppers call dealers straight from the ad. Why we care. Vehicle…

Google launched a beta integration for Google Tag Gateway that lets advertisers deploy it through Google Cloud Platform (GCP) using…

Regulated industries have long faced heightened scrutiny in organic search. This is where “Your Money or Your Life” (YMYL) first…