Summary SEL 3 pillars of AI-era SEO for regulated industriesBy RyuzakiJanuary 7, 2026 Regulated industries have long faced heightened scrutiny in organic search. This is where “Your Money or Your Life” (YMYL) first…
Summary SEL How Google Ads paces, caps, and recalculates spend when budgets changeBy RyuzakiJanuary 7, 2026 Budgeting in paid search isn’t just about setting a daily number. It requires understanding how platforms pace spend, the exceptions…
Summary SEL 37% of consumers start searches with AI instead of Google: StudyBy RyuzakiJanuary 7, 2026 Consumers are increasingly using AI tools — not Google — as their first source of information. This is driven by…
Summary SEL Why OpenAI paused ChatGPT ads to fight Google’s GeminiBy RyuzakiJanuary 7, 2026 For years, OpenAI set the pace of the generative AI revolution with ChatGPT. Their partnership with Microsoft seemed unbeatable, coupling…
Summary SEL AI displacing traffic? Time to leverage your most undervalued channel.By RyuzakiJanuary 7, 2026 The rules of search have changed. Marketing funnels aren’t meant to stall. You pour hours into creating content, refining workflows,…
Summary SEL Google to require separate product IDs for multi-channel itemsBy RyuzakiJanuary 6, 2026 Starting in March 2026, Google Merchant Center will enforce a new system for multi-channel products — items sold both online…
Summary SEL Google to allow Prediction Markets ads under strict rulesBy RyuzakiJanuary 6, 2026 Google is updating its advertising policies to allow ads for Prediction Markets in the U.S. starting January 21st — but…
Summary SEL A 5-step framework for year-end PPC reports that resonate with leadershipBy RyuzakiJanuary 6, 2026 The new year is here, which means it’s time to deliver your end-of-year (EOY) PPC report. But an EOY report…
Summary SEL How to use LinkedIn targeting in Microsoft AdvertisingBy RyuzakiJanuary 6, 2026 LinkedIn targeting in Microsoft Advertising exists to help brands message-map their best creative with the ideal audience. When approached thoughtfully,…
Summary SEL Google Ads upgrades Creator Partnerships with search and management toolsBy RyuzakiJanuary 5, 2026 Google introduced Creator Search, which allows advertisers to discover YouTube creators using keywords or channel handles, then narrow results by…
