Browsing: Summary SEL

Chloe Varnfield, a digital marketing specialist at Atelier Studios with nearly eight years in PPC, joined me to share the…

SerpApi is asking a federal court to dismiss Reddit’s lawsuit over alleged scraping of Reddit content from Google Search, saying…

The days of building campaigns around long lists of keywords are fading. Today, AI-powered Google campaigns and features like Performance…

A recent Harvard Business Review piece echoes the shift we’re sseeing in the SEO industry: at a macro level, LLMs…

The standard agency reporting call is broken. Budgets are under extreme scrutiny, yet you still invest in vendors that celebrate…

Brandon Ervin, Director of Product Management for Google Search Ads, recently discussed campaign consolidation, AI Max, and what advertiser control…

Google is leaving the door open to advertising in its Gemini AI app, with a senior executive telling WIRED the…

Google’s AI Overviews may be reducing traditional search clicks, but publishers still have meaningful growth opportunities in breaking news and…

Google is launching Ask Maps, a conversational AI feature that lets users ask Google Maps complex, real-world questions and get…

Google redesigned the Asset Optimization section in Google Ads for Demand Gen campaigns, consolidating AI-powered creative controls into a single,…