Summary SEL A 4-step framework for proving impactBy RyuzakiMarch 12, 2026 With AI-driven search and hyper-fragmented media channels reshaping how people discover brands, the “set it and forget it” approach to…
Summary SEL The next layer of SEO and GEO strategyBy RyuzakiMarch 12, 2026 A growing share of search interactions now begins inside generative systems. Users open AI tools and ask questions the same…
Summary SEL How to protect your brand narrative in AI searchBy RyuzakiMarch 12, 2026 Imagine your ideal customer going to ChatGPT and asking, “Is [BRAND] worth it?” They’re not getting a vetted list of…
Summary SEL What 23 tests reveal about Google AI Max performanceBy RyuzakiMarch 12, 2026 We’ve tested Google AI Max over the past nine months, analyzing 23 individual tests across 16 already mature advertisers operating…
Summary SEL Eight out of ten PMax advertisers are now running CTV adsBy RyuzakiMarch 11, 2026 Eight in ten Performance Max advertisers are receiving connected TV (CTV) impressions via YouTube, as reported by Smarter Ecoommerce’s Mike…
Summary SEL Google expands Search Console branded queries filter to all eligible sitesBy RyuzakiMarch 11, 2026 Google’s branded queries filter in Search Console is now available to all eligible sites. Google’s new branded queries filter, announced…
Summary SEL Why the answer in SEO is almost always ‘it depends’By RyuzakiMarch 11, 2026 We joke every time we hear Google’s John Mueller answer a question with “it depends.” But actually, it’s true. There…
Summary SEL PPC is getting harder — and AI is only saving 5 hours a weekBy RyuzakiMarch 11, 2026 The largest annual survey of PPC professionals finds the industry under growing pressure — more opaque platforms, weaker measurement, and…
Summary SEL Google launches dedicated Merchant Center hub for agenciesBy RyuzakiMarch 11, 2026 Google is making Merchant Center for Agencies generally available in the U.S. and Canada today — giving agency teams a…
Summary SEL AI citation data shows there is no universal top source for brandsBy RyuzakiMarch 11, 2026 Every few weeks, a new study drops declaring that Reddit (or YouTube, or Wikipedia) is the most important source for…
