Browsing: Summary SEL

The PPC landscape in 2025 shifted faster than ever, with updates arriving at a pace unmatched in the industry’s 20-year…

Advertisers digging through Google Ads change history often lose time hopping between reports, campaigns, and ad groups. A new “Go…

Remember when link building was all the rage in SEO?  While it never disappeared, its role evolved as Google introduced…

SEO now sits at an uncomfortable intersection at many organizations. Leadership wants visibility in AI-driven search experiences. Product teams want clarity…

Google is testing showing a blue “Send” button in the search box as you begin to type your query. The…

PPC didn’t stand still in 2025. It adjusted. These articles resonated because they answered the real questions advertisers are asking:…

Pay-per-click (PPC) marketing in 2025 moved fast and grew more complex. Google drove many of the year’s most consequential changes,…

The third and likely final core update of 2025, the December 2025 core update, is now rolling out and complete.  It…

Google launched four official and confirmed algorithmic updates in 2025, three core updates and one spam update. This is in comparison to…

The evolution of search continued to accelerate in 2025. Between GEO and AI-driven discovery, agents, and new optimization frameworks and…