Browsing: Summary SEL

Google launched four official and confirmed algorithmic updates in 2025, three core updates and one spam update. This is in comparison to…

The evolution of search continued to accelerate in 2025. Between GEO and AI-driven discovery, agents, and new optimization frameworks and…

Another year in search has come and gone, and Google called it year three of a 10-year platform shift. In…

OpenAI is laying the groundwork for an advertising business, signaling a potential shift in how ChatGPT and other products could…

Google reduced the minimum audience size requirement to just 100 active users across all networks and audience types, making remarketing…

I get it, these are uncertain times. Organic traffic is dropping like a rock, and new referral traffic  coming in…

Most business owners assume that if an ad is approved by Google or Meta, it is safe.  The thinking is…

Google expanded Demand Gen channel controls to include Google Maps, giving advertisers a new way to reach users with intent-driven…

https://www.youtube.com/watch?v=x8AfAJUDFWY Search marketers are starting to build, not just optimize. Across SEO and PPC teams, vibe coding and AI-powered development…

Brand-agency partnerships look very different today than they did even a few years ago, and by 2026 that gap will…