Browsing: Summary SEL

Did you know that duplicate content can hurt your visibility within AI Search? Fabrice Canel and Krishna Madhavan from Microsoft…

For the past decade, customer journey design has assumed one thing: the customer is human.  A real person. Messy. Emotional.…

Broad match used to mean “more reach, less relevance.” Now it means more reach, with a machine learning layer deciding…

In one of the most consequential regulatory moves yet for the future of search, the European Commission has launched a…

Does it feel like your organic traffic is disappearing? You aren’t imagining it. AI Overviews and answer engines are sidelining…

As AI chatbots become the go-to tools for travel planning, product recommendations, and more, marketers face a growing challenge: how…

Google Ads is rolling out new location targeting options for Demand Gen campaigns, bringing them in line with controls already…

Pages that rank for Google’s AI Overview “fan-out” queries are much more likely to be cited than those that rank…

Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers…

Apple plans to introduce additional ads within App Store search results starting in 2026, expanding its search ad inventory while…