Browsing: Summary SEL

SEO has historically been an exercise in reverse-engineering algorithms. Keywords, links, technical compliance, repeat. But that model is being reimagined. …

Ads are now being tested in ChatGPT in the U.S., appearing for some users across different account types. For the…

Competitive research is a gold mine of insights in the world of organic discovery. Clients always love seeing insights about…

For years, conversations about paid media have revolved around one question: should companies build in-house teams or outsource to agencies?…

On episode 339 of PPC Live The Podcast, I speak to Kirk Williams, a long-time PPC professional who’s been in…

Google is experimenting with showing third-party endorsement content directly within Search ads. The test places short endorsements from external publishers…

We analyzed nearly two million LLM sessions across nine industries from January through December 2025. We started with a simple…

Custom GPTs can help SEO teams move faster by turning repeatable tasks into structured workflows. If you don’t have access…

For a long time, SEO had the simplest math in marketing: Rank higher → Get more traffic → Fill the…

One of the biggest SEO challenges right now isn’t AI. It’s the irresponsible misinformation surrounding it. SEO isn’t dying —…