Browsing: Summary SEL

Google Search’s Danny Sullivan and John Mueller pushed back – yet again – on the idea that brands need a separate AI…

Google updated its JavaScript SEO best practices document, for the second time this week, this time to clarify canonicalization best…

For years, PPC advertisers have considered Performance Max (and Smart Shopping before it) to be a black box, even a…

Microsoft Copilot is transforming search advertising by turning everyday conversations into intent-rich signals advertisers can act on.  ROAS increases 13-fold…

Why this matters now Marketing budgets in 2025 have stayed the same, yet expectations keep rising. CMOs report budgets stuck…

Ginny Marvin, Google’s Ads Liaison, is clarifying how keyword match types interact with AI Overviews (AIO) and AI Mode ad…

Google rapidly expanded AI Overviews in search during 2025, then pulled back as they moved into commercial and navigational queries.…

We are navigating the “search everywhere” revolution – a disruptive shift driven by generative AI and large language models (LLMs)…

Google’s pitch for AI-powered bidding is seductive. Feed the algorithm your conversion data, set a target, and let it optimize…

Shopify powers more than 6 million live ecommerce websites, supported by a robust app ecosystem that can extend nearly every…