Browsing: Summary SEL

Managing large catalogs in Google Performance Max can feel like handing the algorithm your wallet and hoping for the best. …

Google Ads introduced View-Through Conversion (VTC)–optimised bidding for Android App campaigns, giving advertisers a visible toggle to optimise toward conversions…

Sergey Brin, Google’s co-founder, admitted that Google “for sure messed up” by underinvesting in AI and failing to seriously pursue…

Google has updated its JavaScript SEO basics documentation to clarify how Google’s crawler handles noindex tags in pages that use…

As marketing channels and touchpoints multiply rapidly, the way success is measured significantly impacts long-term growth and executive perception.  Click-based…

Every week, new data highlights both the overlap and the divergence between effective organic search techniques across traditional SEO (Google…

This season, Google Search and Shopping Ads are expected to surge past $70 billion in holiday spending. But there’s a…

On episode 334 of PPC Live The Podcast, I speak to Sophie Fell Head of Paid Media at Liberty Marketing…

UK doctor and YouTuber Dr. Ed Hope said Google’s AI falsely claimed he was suspended by the General Medical Council…

Google is rolling out a new Performance Max beta that lets advertisers pull video assets directly from Merchant Center —…