Browsing: Summary SEL

ChatGPT’s emerging ad ecosystem is gaining momentum, according to new monitoring from AI ad intelligence firm Adthena — with more…

If you head to Tools → Planning in Google Ads, chances are you’re clicking into Keyword Planner. Most advertisers stop…

The last year has had many of us trying to understand how to report on AI visibility and understand what…

Google’s AI Overviews now appear across search results with varying frequency. However, in certain categories, they dominate entirely. According to…

Google is expanding beta access to text guidelines for all advertisers globally in AI Max, giving brands more control over…

Remember when it was easy to rank partial-match domains and headings to commercially intended search queries? When paired with the…

Google’s AI Overviews have moved beyond the experimental phase and are now a permanent part of search. To assess their…

OpenAI started introducing ads to free and Go-tier users of ChatGPT in the U.S., marking a significant shift in its…

Google is rolling out a significant update to how average daily budgets pace in campaigns that use ad scheduling —…

LLMs and their influence on traffic to a brand’s website are a major topic in our client conversations. Everyone wants…