Browsing: Summary SEL

Evaluating SEO tools has never been more complicated.  Costs keep rising, and promises for new AI features are everywhere. This…

In 2026 and well beyond, a core part of the performance marketer’s charter is learning to leverage AI to drive…

In 1997, Apple launched a campaign that became cultural gospel. “Think Different” celebrated the rebels, the misfits, the troublemakers. The…

Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted,…

Google is being forced to cap all default search and AI app deals at one year. This will end the…

A report from AdWeek claimed Google privately told clients it plans to introduce ads in its Gemini AI chatbot in…

Google is quietly testing a new way to make Shopping ads feel more local. Select ads using local inventory feeds…

LLMs like ChatGPT, Gemini, and Claude now sit across search, content generation, and recommendations.   Now, 80% of tech buyers rely…

Google Search Console will be gaining social channel data in the Insights report tab. This is a new “experiment” that…

Long sales cycles, low conversion volume, and multi-stage purchase journeys make measurement and attribution harder, creating real obstacles to campaign…