Summary SEL Want to speak at SMX Advanced? We want to hear your ideasBy RyuzakiDecember 8, 2025 SMX Advanced – the premier conference for senior-level search marketers – returns to Boston June 3 to 5, 2026 at…
Summary SEL Nils Rooijmans speaks on when ignoring Google emails can cost youBy RyuzakiDecember 5, 2025 On episode 333 of PPC Live The Podcast, I speak to Nils Rooijmans, a renowned Google Ads script expert and…
Summary SEL Google tests regional member pricing in Shopping AdsBy RyuzakiDecember 5, 2025 Google rolled out a beta that lets merchants display different loyalty-member prices by region in Shopping ads — giving retailers…
Summary SEL 4 takeaways that shape how campaigns performBy RyuzakiDecember 5, 2025 PPC for ecommerce operates differently from PPC for lead gen or SaaS. The way campaigns learn, the volume of conversion…
Summary SEL What is off-page optimization?By RyuzakiDecember 5, 2025 Search has moved far beyond blue links and basic ranking signals. People now discover information on Google, TikTok, Pinterest, Amazon,…
Summary SEL Google’s ad tech fixes face EU market testBy RyuzakiDecember 4, 2025 The European Commission is asking industry players to weigh in on Google’s proposal to resolve sweeping antitrust charges tied to…
Summary SEL Social media beats SEO as SMBs’ top traffic source, survey saysBy RyuzakiDecember 4, 2025 Social media now drives more traffic to small and medium-sized businesses than search, and many SMBs are beginning to track…
Summary SEL Google Search Console tests “AI-powered configuration” to create dynamic reportsBy RyuzakiDecember 4, 2025 Google announced new “AI-powered configuration” within the Search Console Performance report that lets you ask Search Console to show you…
Summary SEL How paid, earned, shared, and owned media shape generative search visibilityBy RyuzakiDecember 4, 2025 AI is changing how people discover and understand brands. It’s also reshaping how they search, with users turning to tools…
Summary SEL Google Discover pushing users into AI ModeBy RyuzakiDecember 4, 2025 Google is pushing AI Mode within Google Discover, with options to summarize, follow-up and dive deeper after you start reading…
