Summary SEL Why new AI models are breaking your SEO workflowsBy RyuzakiDecember 4, 2025 The latest benchmark results reveal a surprising drop in SEO accuracy from top AI models. TL;DR: The latest flagship AI…
Summary SEL These trending topics spiked bigBy RyuzakiDecember 4, 2025 Google today released its 2025 Year in Search list, but don’t mistake it for a ranking of the “top searches”…
Summary SEL Google AI Mode sends traffic on 69% of transactional queries: New dataBy RyuzakiDecember 3, 2025 The narrative in SEO right now is simple: Google’s AI Mode doesn’t send traffic. If it becomes the default Google…
Summary SEL AI Max undermines match-type controlBy RyuzakiDecember 3, 2025 A recent test run by the Adalysis team reveals that Google’s new AI Max setting is reshaping how search terms…
Summary SEL Google home page search bar upload feature goes directly to AI Mode resultsBy RyuzakiDecember 3, 2025 Google has changed its search bar on the Google home page by adding the ability to upload a file or…
Summary SEL Anatomy of an overambitious system shaping the future of searchBy RyuzakiDecember 3, 2025 Google’s Daily Hub is more complex than it first appears. It’s part of the broader acceleration toward hyperpersonalization we’ve been…
Summary SEL How to plan and manage paid media budgets in an AI-driven worldBy RyuzakiDecember 3, 2025 Managing budgets across multiple paid media channels is one of the most important skills in a PPC marketer’s toolkit. You’re…
Summary SEL How AI Overviews are impacting ad position and the fight for top spotBy RyuzakiDecember 3, 2025 Google’s AI Overviews have reshaped search almost overnight. For paid search marketers, the fight for above-the-fold visibility is no longer…
Summary SEL Black Friday 2025: More expensive, still engagingBy RyuzakiDecember 2, 2025 Black Friday 2025 was a bit of a head-scratcher. Year on year, spend rose, impressions fell, but clicks and engagement…
Summary SEL ChatGPT is currently down for manyBy RyuzakiDecember 2, 2025 ChatGPT is currently down for many users of the popular OpenAI service. When you try to ask ChatGPT a question,…
