Browsing: Summary SEL

On episode 352 of PPC Live The Podcast, I spoke to Emina Demiri Watson, Head of Digital at Brighton-based Vixen Digital,…

Automation has long been part of the discipline, helping teams structure data, streamline reporting, and reduce repetitive work. Now, AI…

Google is updating how it attributes conversions in app campaigns, shifting from the date of the ad click to the…

Data isn’t just a report card. It’s your performance marketing roadmap. Following that roadmap means moving beyond Google Analytics 4’s…

Google Ads is now displaying examples of how “Landing Page Images” can be used inside Performance Max (PMax) campaigns —…

I stopped using press releases several years ago. I thought they had lost most of their impact. Then a conversation…

OpenAI is serving ads inside ChatGPT, and new findings suggest the experience looks quite different from what the company originally…

Reddit is piloting a new AI-powered shopping experience that transforms its famously trusted community recommendations into shoppable product carousels —…

Google Analytics is adding AI-powered Generated insights to the Home page and rolling out cross-channel budgeting (beta), moves designed to…

Search is no longer a blue-links game. Discovery increasingly happens inside AI-generated answers – in Google AI Overviews, ChatGPT, Perplexity,…