Browsing: Summary SEL

Google is expanding its customer lifecycle capabilities in Google Analytics, launching new audience templates and dynamic remarketing features designed to…

Google launched a long-awaited update to Performance Max reporting, giving advertisers their first real look at how Search Partners contribute…

Google will shut down three long-running Google Groups support forums for advertising developers early next year as it consolidates technical…

If you entered PPC 20 years ago, testing was scientific, comforting, and one of the biggest reasons to run paid…

Major SEO platforms, such as Ahrefs and Semrush, along with agencies like Seer Interactive and other leading companies, have released…

Now that anyone can use AI to generate keywords and spin up a paid search campaign in minutes, it’s easy…

Google is gearing up to launch Partner Match, a new targeting option that allows advertisers to use third-party partner data…

Microsoft Ads introduced two updates that could significantly improve campaign management and reporting for advertisers. The changes: Asset-level disapprovals: Ads…

Gemini 3 launched in AI Mode just a couple of weeks ago, but now Google is expanding it to about…

Google is now officially testing pushing searchers from AI Overviews in Google Search into the AI Mode interface. When you…