Browsing: Summary SEL

We need to have a talk about KPIs and AI search. I’ve observed numerous SEO professionals on LinkedIn and at…

Perplexity is abandoning advertising, for now at least. The company believes sponsored placements — even labeled ones — risk undermining…

Search behavior is no longer just people typing keywords into Google. It’s people asking questions and, in some cases, outsourcing…

With more than two decades in SEO, I’ve lived through every major disruption the industry has faced — from stuffing…

Google is rolling out new, more visible links within AI Overviews and AI Mode. These new link cards appear in…

Traffic from AI chatbots converts at a higher rate than traffic from Google, according to Airbnb CEO Brian Chesky. He…

TikTok is giving entertainment marketers in Europe new tools to reach audiences with precision, leveraging AI to drive engagement and…

Meta Platforms is embedding newly acquired AI agent tech directly into Ads Manager, giving advertisers built-in automation tools for research…

A core targeting lever in Google Demand Gen campaigns is changing. Starting March 2026, Lookalike audiences will act as optimization…

Jeff Dean says Google’s AI Search still works like classic Search: narrow the web to relevant pages, rank them, then…