Browsing: Summary SEL

Last month, I asked ChatGPT, Perplexity, and Gemini the same question about three of my clients: “Who is [Brand Name]…

Performance Max (PMax) campaigns have become the cornerstone of AI-driven advertising.  Both Google and Microsoft offer advertisers a way to…

In recent years, the open web has felt like the Wild West. Creators have seen their work scraped, processed, and…

On episode 331 of PPC Live The Podcast, I speak to Dale Olorenshaw, Head of Paid Media and Search at…

More users are now spotting Google Ads embedded directly in Google’s AI Mode results, a sign that Google’s months-long test…

One of the most energetic conversations around AI has been what I’ll call “AI hype meets AI reality.” Tools such…

Headlines predicting another “AI winter” are beginning to emerge, and the numbers back the skepticism. MIT reports that while 80%…

Microsoft is alerting users that the Microsoft Advertising mobile app will be shut down in January 2026, ending mobile-based campaign…

In June, Fractl and Search Engine Land surveyed 2,000 consumers and uncovered a startling statistic: 82% find AI-powered search more…

Brands often invest in influencer and affiliate promotions but stop short of giving the content additional reach, assuming the creator’s…