Browsing: Summary SEL

Agentic AI is increasingly appearing in leadership conversations, often accompanied by big claims and unclear expectations. For SEO leaders working…

We know AI responses are probabilistic – if you ask an AI the same question 10 times, you’ll get 10…

Eighty million people use Reddit search every week, Reddit said on its Q4 2025 earnings call last week. The increase…

Google’s AI Mode isn’t more likely to cite content that appears “above the fold,” according to a study from SALT.agency,…

Generative engine optimization (GEO) represents a shift from optimizing for keyword-based ranking systems to optimizing for how generative search engines…

If you’re relying on GA4 alone to measure the impact of AI SEO, you’re navigating with a broken compass. Don’t…

We’ve all been there. A client wants to scale their Google Ads account from €10,000 per month to €100,000. So,…

On episode 340 of PPC Live The Podcast, I speak to Amanda Farley, CMO of Aimclear and a multi-award-winning marketing leader,…

Google is rolling out a beta feature that lets advertisers run structured A/B tests on creative assets within a single…

Google Ads rolled out a data source diagnostics feature inside Data Manager that helps advertisers monitor the health of their…