Browsing: Summary SEL

AI-powered search gutted LinkedIn’s B2B awareness traffic. Across a subset of topics, non-brand organic visits fell by as much as…

Innovations are coming at marketers and consumers faster than before, raising the question: Are we actually ready for the agentic…

Digital PR is about to matter more than ever. Not because it’s fashionable, or because agencies have rebranded link building…

Google spoke about its year-end report on the crawling challenges Google faced in 2025 when crawling and indexing the web…

Microsoft has rolled out multi-turn search globally within Bing search results. Microsoft will add a Copilot search box to the…

As part of the v23 Ads API launch, Performance Max campaigns can now be reported by channel, including Search, YouTube,…

Search marketing is still as powerful as ever. Google recently surpassed $100 billion in ad revenue in a single quarter,…

People inspecting ChatGPT responses are spotting references to ads in the page source. One line reads: “InReply to user query…

SEO has historically been an exercise in reverse-engineering algorithms. Keywords, links, technical compliance, repeat. But that model is being reimagined. …

Ads are now being tested in ChatGPT in the U.S., appearing for some users across different account types. For the…