Browsing: Summary SEL

Competitive research is a gold mine of insights in the world of organic discovery. Clients always love seeing insights about…

For years, conversations about paid media have revolved around one question: should companies build in-house teams or outsource to agencies?…

On episode 339 of PPC Live The Podcast, I speak to Kirk Williams, a long-time PPC professional who’s been in…

Google is experimenting with showing third-party endorsement content directly within Search ads. The test places short endorsements from external publishers…

We analyzed nearly two million LLM sessions across nine industries from January through December 2025. We started with a simple…

Custom GPTs can help SEO teams move faster by turning repeatable tasks into structured workflows. If you don’t have access…

For a long time, SEO had the simplest math in marketing: Rank higher → Get more traffic → Fill the…

One of the biggest SEO challenges right now isn’t AI. It’s the irresponsible misinformation surrounding it. SEO isn’t dying —…

Google announced yesterday that it is exploring ways for sites to opt out of Google using their content for its…

Google has released v23 of the Google Ads API, the first update of 2026 and the start of a faster…