Browsing: Summary SEL

When Meta launched advertising nearly two decades ago, performance was driven by manual inputs – targeting rules, account structure, and…

Google is exploring ways to give site owners a way to prevent Google from using its content for Search AI…

Microsoft has been promising to give data on the performance of websites mentioned in AI results within Bing and Copilot…

Google will now jump you directly into AI Mode when you do a follow-up question from AI Overviews within Google…

AI Max is Google’s latest foray into semi-keywordless targeting.  While you need keywords for the system to have a starting…

Have you ever tried to find inspiration for ads by scrolling your own Facebook feed? Then you know that most…

If you’ve spent any time in PPC communities, Reddit threads, Slack groups, or conference Q&As, you’ve probably noticed a recurring…

The European Commission has formally opened new proceedings to spell out how Google must share key Android features and Google…

OpenAI is pitching premium-priced ads in ChatGPT — with far less data than advertisers are used to getting. What’s happening.…

Google is working toward a future where it understands what you want before you ever type a search. Now Google…