Browsing: Summary SEL

As search marketers, we tend to focus on what we can control: keywords, links, Core Web Vitals, indexed pages. We…

Customer lifetime value (CLV) is often treated as a static metric.  In practice, it is shaped by how different types…

Google is quietly giving advertisers more granular control over how data flows when consent is limited. Driving the news. A…

Google is rolling out a new update for the Trends Explorer page that is powered by Gemini. The goal is…

Google has introduced “Personal Intelligence” in the Gemini app as a beta which allows Gemini to give you a more…

Google introduced a low-visibility setting that could impact brand control for location-based ads. Driving the news. In the Shared Library…

In 2025, the SEO industry debated whether AI required a strategy shift.  In 2026, we are still debating, but we…

Between a teetering economy and AI tools rapidly replacing entry-level roles, marketing careers – and many others – can feel…

AI-powered search isn’t coming. It’s already here: Google’s AI Overviews now reach 2 billion monthly users.  ChatGPT serves 800 million…

Google’s AI Overviews feature has become the face of our search engine results. Type almost any question into your Google…