Browsing: Summary SEL

Microsoft is rolling out a slate of new advertising updates aimed at simplifying campaign management and improving AI-powered optimization across…

Google is introducing Ask Advisor, a new Gemini-powered AI collaborator designed to work across Google Ads, Google Analytics, Merchant Center…

Google also announced some new agentic commerce features today in Google Search including Universal Cart, expanding Universal Commerce Protocol and…

The question I get asked most in 2026 is: How do we measure this? How do we measure whether our…

By now, you’ve heard the doom and gloom. SEO is a white-collar job. So does that mean our jobs will…

Large language models (LLMs) excel at synthesizing enormous amounts of information into personalized responses to plain-language prompts. These responses draw…

Advertisers are paying more for clicks in Google Ads — but they’re also getting better at turning those clicks into…

AI search measurement in 2026 looks a lot like paid media in 2008. Everyone can see the impressions. Almost nobody…

Frederick Vallaeys’ route into PPC started with a student side hustle, not a career plan. While at Stanford in 1998,…

What differentiates a great SEO professional from a good one is often their ability to manage stakeholders effectively. This is…