Browsing: Summary SEL

You’ve probably heard the saying: Fast, cheap, or good – pick two. The concept goes something like this: If you…

Black Friday is peak retail season, but brands are losing money on Google Shopping ads for products they no longer…

A three-year analysis of up to 6,000 advertisers shows that using Google’s seasonality bid adjustments during Black Friday and Cyber…

Google is rolling out automatic linking between YouTube channels and Google Ads accounts when its systems detect a strong data…

Google is quietly rolling out a new Performance Max feature that lets advertisers upload video files directly inside the “Edit…

OpenAI announced a visual upgrade to ChatGPT, adding more images from the web for answers about people, places, products, and…

Gary Illyes, an analyst with the Google Search team, posted his reaction to a Microsoft Bing article written by Fabrice…

Marketers have debated SEO versus PPC for years, usually shaped by whatever has worked – or failed – for them…

Last month, I asked ChatGPT, Perplexity, and Gemini the same question about three of my clients: “Who is [Brand Name]…

Performance Max (PMax) campaigns have become the cornerstone of AI-driven advertising.  Both Google and Microsoft offer advertisers a way to…