Browsing: Summary SEL

LLMs like ChatGPT, Gemini, and Claude now sit across search, content generation, and recommendations.   Now, 80% of tech buyers rely…

Google Search Console will be gaining social channel data in the Insights report tab. This is a new “experiment” that…

Long sales cycles, low conversion volume, and multi-stage purchase journeys make measurement and attribution harder, creating real obstacles to campaign…

SMX Advanced – the premier conference for senior-level search marketers – returns to Boston June 3 to 5, 2026 at…

On episode 333 of PPC Live The Podcast, I speak to Nils Rooijmans, a renowned Google Ads script expert and…

Google rolled out a beta that lets merchants display different loyalty-member prices by region in Shopping ads — giving retailers…

PPC for ecommerce operates differently from PPC for lead gen or SaaS.  The way campaigns learn, the volume of conversion…

Search has moved far beyond blue links and basic ranking signals. People now discover information on Google, TikTok, Pinterest, Amazon,…

The European Commission is asking industry players to weigh in on Google’s proposal to resolve sweeping antitrust charges tied to…

Social media now drives more traffic to small and medium-sized businesses than search, and many SMBs are beginning to track…