Summary SEL Google search ad clicks hit five-year high as Q4 spend rises 13%By RyuzakiJanuary 16, 2026 Spending on Google search ads rose 13% year over year in Q4 2025, up from 10% in Q3, based on…
Summary SEL Amy Hebdon discusses the PPC decision that cost her a good client relationshipBy RyuzakiJanuary 16, 2026 On episode 337 of PPC Live The Podcast, I speak to Amy Hebdon, an international paid search expert and founder of…
Summary SEL Google Ads tests A/B experiments for Shopping ad product dataBy RyuzakiJanuary 16, 2026 Google Ads is running a limited test that allows some advertisers to A/B test different product titles and images within…
Summary SEL OpenAI begins testing ads inside ChatGPTBy RyuzakiJanuary 16, 2026 OpenAI will begin testing ads in ChatGPT in the U.S. in the coming weeks. Ads will appear at the bottom…
Summary SEL Google Ads makes Manual CPC easier to findBy RyuzakiJanuary 16, 2026 Google Ads simplified access to Manual CPC during campaign setup. Instead of navigating through the “Select a bid strategy directly…
Summary SEL How digital PR and social search work togetherBy RyuzakiJanuary 16, 2026 Over the last 12-18 months, the rhetoric across Search Engine Land has shifted. There’s now broad agreement that people don’t…
Summary SEL 5 best practices for PPC campaignsBy RyuzakiJanuary 16, 2026 In 2026, AI is no longer something marketers are debating. It’s actively shaping nearly every part of digital advertising and…
Summary SEL Google introduces total campaign budgets for SearchBy RyuzakiJanuary 15, 2026 Marketers can now set a total budget for a campaign over a defined period. Google automatically optimizes spend to fully…
Summary SEL Google Ads rolls out account-level placement exclusionsBy RyuzakiJanuary 15, 2026 Google Ads is adding account-level placement exclusions, letting advertisers block unwanted inventory across all campaigns from a single setting. What’s…
Summary SEL AdSense publishers report sudden revenue plunge — againBy RyuzakiJanuary 15, 2026 Google AdSense publishers are reporting sharp drops in earnings over the past 24 hours, with many seeing eCPM and RPM…
