Author: Ryuzaki
AI Overviews, which place generated answers directly at the top of search results, are improving the search experience for users. For businesses that rely on content to drive traffic from search engines, the impact is far less positive. Google has been moving toward more “helpful” results for years, and zero-click searches are nothing new. AI Overviews accelerate that shift, absorbing much of the traffic opportunity that search has historically provided. How AI changes the work of search For years, search followed a familiar pattern: A user entered a short query, such as “team building companies.” Google returned a page of…
Google Ads is rolling out a new Experiment Center, giving advertisers a single place to test, measure, and compare campaign performance. What’s new. Google has launched a new help page introducing the Experiment Center, a unified dashboard that brings together traditional Experiments and Lift Studies under one roof. Advertisers can now manage tests around bidding, targeting, and creatives alongside studies measuring brand, search, or conversion lift. Why we care. Experimentation in Google Ads has historically been fragmented, with A/B tests and lift studies living in different places. A centralized hub lowers friction and makes it easier for advertisers to validate…
Google doesn’t build products with B2B marketers in mind. Its largest budgets and transaction volume come from DTC and B2C brands, so that’s where product development naturally starts. That’s why new Google products rarely work for B2B out of the gate. Over my 15+ years in advertising, I’ve seen this pattern repeat: initial release, poor B2B fit, then gradual improvement after about two years. We saw it with responsive search ads, broad match (yes, I thought it was the end of times, too), and dynamic search ads. Performance Max follows the same trajectory. Three years ago, I would have said…
Throughout 2025, SEO professionals reported the same story to leadership: organic traffic was down, clicks were declining, and attribution no longer made sense. AI-driven search experiences, zero-click results, and platform-level answers widened the gap between discovery and measurable visits, making it harder than ever to accurately report on organic performance. For many organizations, this showed up as double-digit, year-over-year declines in reported organic traffic and leads. The C-suite asked the obvious questions: Why are clicks down? Why does organic traffic look 25% lower than last year? Is SEO actually hurting the business? The problem wasn’t that organic search stopped working.…
Rediscovering Intimacy After 60: Breaking Free from Stigmas As we gracefully age, many of us find ourselves questioning societal norms surrounding intimacy, romance, and sexuality. Just as we’ve seen rules around fashion and beauty challenged, it’s time to dismantle the outdated notions about love and connection in our senior years. Life is too short to abide by anyone else’s definitions of joy and fulfillment, particularly when it comes to intimacy. Today, let’s explore some common misconceptions about intimacy as we age, along with practical tips for nurturing relationships, enhancing connection, and embracing a fulfilling romantic life after 60. Misperception #1:…
Apple is expanding ads in App Store search results, giving advertisers more opportunities to reach users at the moment they’re looking to download apps. Starting March 3rd, Apple Ads will begin showing additional ads per search query in the UK, followed by Japan. The expansion is expected to roll out to all Apple Ads markets by the end of March. Why we care. More ad slots in App Store search results mean more chances to win installs—but also more competition for the same high-intent queries, which could push up costs. With no ability to choose placements, performance may vary by…
On episode 338 of PPC Live The Podcast, I speak to Nick Handley Paid Media Lead at Impression, about one of the most formative mistakes of his career — and why those early errors often shape the strongest marketers. The podcast series focuses on PPC professionals’ biggest “F-ups,” but never without exploring how they recovered, who helped them, and what lasting lessons came out the other side. Nick’s story is a textbook example of how a single mistake can permanently change how you work — for the better. The Black Friday mistake that took everything down Nick takes listeners back…
Some Google Ads advertisers are seeing a bug that causes the option to add notes to disappear from the account change popup, making it harder to document optimizations and performance shifts. The issue was flagged by paid search consultant Odi Caspi, who says the problem has appeared intermittently over the past couple of weeks. What advertisers should be seeing: Caspi shares his view below: Why we care. Account notes are a key workflow tool for agencies and in-house teams tracking changes over time. Losing easy access to notes makes troubleshooting performance swings harder and weakens institutional memory across teams. What…
The Joy of Reconnecting: Intimacy and Romance After 60 As we navigate the golden years of life, the quest for intimacy, love, and connection often takes on new dimensions. For couples over the age of 60, rediscovering romance can be an exhilarating journey—one filled with opportunities for deeper connection and exploration. In the modern landscape of relationships, many people find themselves single again, seeking to embrace their individual identities while fostering meaningful connections. In our earlier years, many of us may have prioritized responsibilities such as raising children, building careers, or even supporting a partner. However, as children grow and…
A new bug in Google Ads is preventing some advertisers from editing and saving existing Performance Max (PMAX) asset groups. Users report seeing error messages when attempting to make changes in the platform interface, blocking updates from being saved. Why we care. Performance Max relies heavily on asset freshness and iteration. If advertisers can’t update asset groups, campaigns risk running with outdated creative, messaging, or offers — directly impacting performance and efficiency. What advertisers are seeing. Affected users encounter an error message reading, “An error occurred. Please try again later. Value is required,” when attempting to edit asset group details.…