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In June, Fractl and Search Engine Land surveyed 2,000 consumers and uncovered a startling statistic: 82% find AI-powered search more…
Brands often invest in influencer and affiliate promotions but stop short of giving the content additional reach, assuming the creator’s…
Google Ads expanded its “Political content” declaration, allowing advertisers to set a default political-ads preference at the account level —…
Google DeepMind launched Nano Banana Pro, the next-gen version of its earlier Nano Banana image model and the image system…
Search performance is shifting across industries as AI systems increasingly answer first and link later, changing how brands earn visibility…
Google announced new branded queries filters are rolling out gradually within Google Search Console reporting. You can filter your performance…
Today’s consumers get pulled in a thousand different directions online: Scrolling YouTube Shorts. Tracking TikTok influencer content. Browsing Gmail promotions.…
The future of marketing looks a lot like engineering and AI roles. Here are 5 reasons why.
For much of its history, marketing thrived on creativity, intuition and an almost magical ability to connect with audiences. Campaigns…
Historically, Google Search has driven innovation by rewarding high-quality content with visibility and traffic. In the last article in this…
With AI Max for Search now widely available in beta, advertisers are debating everything from performance comparisons to how it…
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