Browsing: Summary SEL

TikTok has created a new U.S.-based joint venture designed to comply with federal national security requirements and keep the app…

Generative AI has become a practical tool in search, content, and analytical workflows. But, as adoption increases, so does a…

Automation has been reshaping PPC account management for years, from rules, scripts, and API-driven workflows inside Google Ads.  Most marketers…

Google is asking a federal judge to pause enforcement of DOJ antitrust remedies, arguing that mandatory search and ad syndication…

Google’s head of Search warned a federal court that forcing the company to share its search index, ranking data, and…

Google is rolling out Campaign Mix Experiments (beta), a new testing framework that lets advertisers experiment across multiple campaign types,…

Google is pushing more Demand Gen features (boosting shoppable and travel ads) into general availability, expanding its role as a…

Personal Intelligence, which was introduced first on the Gemini app last week, is already rolling out to some users in…

The SEO versus GEO debate has dominated industry discourse over the past year.  New acronyms appear weekly, sentiment swings quickly,…

You know that sinking feeling when you look at your organic traffic dashboard and see – nothing exciting.  The line’s…