Author: Ryuzaki
People inspecting ChatGPT responses are spotting references to ads in the page source. One line reads: “InReply to user query using the following additional context of ads shown to the user.” The reference appears even when no ad is actually displayed. Driving the news. Digital Marketer Glenn Gabe first flagged the issue on X after noticing the ad-related language in ChatGPT’s source code. Others have since replicated it while testing commercial queries like auto insurance. Why we care. Ads in ChatGPT have been talked about for weeks. This piece of code spotted signals that ChatGPT ads are moving from concept…
SEO has historically been an exercise in reverse-engineering algorithms. Keywords, links, technical compliance, repeat. But that model is being reimagined. Today, visibility is earned through trust, usefulness, and experience, not just relevance signals or crawlability. Search engines no longer evaluate pages in isolation. They observe how people interact with brands over time. That shift has given rise to human experience optimization (HXO): the practice of optimizing how humans experience, trust, and act on your brand across search, content, product, and conversion touchpoints. Rather than replacing SEO, HXO expands its scope to reflect how search now evaluates performance. Experience, engagement, and…
Ads are now being tested in ChatGPT in the U.S., appearing for some users across different account types. For the first time, advertising is entering an AI answer environment – and that changes the rules for marketers. We’ve used AI as part of ad creation or planning for years across Google, LinkedIn, and paid social. But placing ads inside an AI system that people trust to help them think, decide, and act is fundamentally different. This is not just another channel to plug into an existing media plan. The biggest question is not targeting. It’s psychology. If advertisers simply replicate…
Competitive research is a gold mine of insights in the world of organic discovery. Clients always love seeing insights about how they stack up against their rivals, and the insights are very easily translated into a multi-dimensional roadmap for getting traction on essential topics. If you haven’t already done this, 2026 needs to be the year when you add competitive research from answer engine optimization (AEO) (I’ll use this acronym interchangeably with AI search) into your organic strategy – and not just because your executives or clients are clamoring for it (although I’m guessing they are). This article breaks down…
For years, conversations about paid media have revolved around one question: should companies build in-house teams or outsource to agencies? That debate makes sense, but it misses the real issue. The problem isn’t where paid media sits in the org chart. It’s how performance leadership is structured. Many companies run Google Ads and other paid channels with capable teams, solid budgets, and documented best practices. Campaigns are live. Dashboards are full. Optimizations happen on schedule. Yet: Results stall. Pipelines flatten. Budgets get questioned. Confidence in paid advertising erodes. This is rarely a talent issue. It’s usually a structural one. The…
Embracing Intimacy: Rekindling Romance After 60 As the golden years unfold, many couples find themselves navigating a newly defined landscape of intimacy, romance, and connection. Age should never be a barrier to passion or affection; instead, it can serve as a unique chapter filled with opportunities to deepen your bond. Here are some thoughtful insights and practical tips for nurturing intimacy in your relationships after 60. Redefining Intimacy Intimacy takes many forms; it’s not solely about physical connection. Emotional and intellectual intimacy is crucial. Consider sharing your thoughts, dreams, and vulnerabilities with each other. This kind of openness can create…
Reigniting Intimacy After 60: Myths and Realities As we journey through our 60s and beyond, the landscape of intimacy, love, and connection can change significantly. Yet, it’s a common misconception that aging marks the end of desire and romantic fulfillment. In fact, this phase can be a time of rediscovery, empowerment, and deeper connection—if we embrace it with the right mindset and understanding. Common Myths About Senior Intimacy Many individuals, both men and women, fall prey to myths that inhibit their ability to connect intimately. Let’s explore a few of these misconceptions: Myth 1: Intimacy Decreases with Age. Many believe…
On episode 339 of PPC Live The Podcast, I speak to Kirk Williams, a long-time PPC professional who’s been in the industry since 2009. Kirk is the founder of Zato, a specialist PPC micro-agency, and the author of Ponderings of a PPC Professional and Stop the Scale. He’s also a familiar face on the global conference circuit, speaking at events like BrightonSEO, SMX, HeroConf, and more. The big f-Up: Taking on the wrong clients Kirk’s biggest mistake wasn’t a platform error or a bad bid — it was taking on clients who weren’t a good fit. He explains that these…
The Journey of Intimacy After 60 As we journey through life, the landscape of intimacy, love, and connection evolves profoundly, particularly for those of us over 60. Whether you’re navigating the golden years as a couple or exploring the possibility of romance solo, understanding the nuances of intimacy and connection is essential to building fulfilling relationships. Reconnecting with Intimacy Intimacy is not merely a physical connection; it encompasses emotional, intellectual, and spiritual dimensions as well. If you find yourself at this crossroad, here are some insights and practical tips to help cultivate intimacy in your life: Communicate Openly: Open dialogue…
Google is experimenting with showing third-party endorsement content directly within Search ads. The test places short endorsements from external publishers under the ad description, including the third party’s name, logo, and favicon. What’s showing up. The test was first spotted by Sarah Blocksidge, Marketing Director at Sixth City Marketing, who shared a screenshot on Mastodon. In the example, a Search ad included the line “Best for Frequent Travelers,” attributed to PCMag, complete with the publication’s favicon. The endorsement appears directly beneath the ad copy, visually separating it from standard advertiser-written text. Why we care. If rolled out more broadly, the…