Author: Ryuzaki

There’s no such thing as “too much information” in AI search. The more detail you provide, the less likely your business is to be replaced by third-party sources — or left out entirely. With the rise of AI search, we know users want answers, and they want them fast. Google Maps has Know before you go and Ask Maps about this place (not to be confused with Ask Maps, the new conversational “AI Mode” in Google Maps), both AI features that let users easily find information about a place without visiting their website or social media. Merchant Center added a…

AI search often fails to identify which Spanish-speaking market it’s serving. Instead, it blends regional terminology, legal frameworks, and commercial context into a single response, creating answers that don’t map to any real market. The result is answers that mix multiple countries into something no user can actually use. This is the “Global Spanish” problem. How AI turns ‘correct’ Spanish into useless answers Ask a chatbot in Spanish how to file your taxes — cómo puedo declarar impuestos — and watch what happens. The response is grammatically perfect, well structured, and seemingly helpful. Then, in a single bullet point, it…

Embracing Intimacy and Connection After 60 As we journey into our 60s and beyond, intimacy can evolve into a deeply enriching aspect of our lives. It’s not just about physical attraction; it’s about nurturing emotional bonds, fostering companionship, and exploring new layers of affection. Whether you’ve been with your partner for decades or are navigating the exciting waters of a new relationship, finding ways to connect intimately remains vital. Here are some thoughtful insights and practical tips to help cultivate intimacy and romance in your senior years. Understanding the Changes Age brings a myriad of changes, bringing about shifts in…

Rediscovering Intimacy and Romance After 60 Stepping back into the dating world after 60 can seem daunting, but it can also be invigorating and enriching. Whether you are a widow, divorced, or simply seeking a new companion, intimacy and connection can flourish well into your golden years. The experiences you’ve gathered over a lifetime provide you with a unique perspective, making this a remarkable time for love, whether it blooms in passion or companionship. Embracing Changed Perspectives Dating after 60 is often different from your younger years, and that’s perfectly fine. You have a deeper understanding of what you want…

Heidi Sturrock, a paid search consultant with 24 years of industry experience, joined me on a recent episode of PPC Live The Podcast. The episode covers a broad match mistake with an unexpected silver lining, and Heidi’s experience testing AI Max across 50+ accounts. The broad match mistake — and the unexpected silver lining Early in her career, Heidi ran a competitor conquest campaign for a high-spending B2B SaaS client using broad match — without adding negative keywords — and launched it on a Friday with a large daily budget. Over the weekend, the client’s call centre was flooded with…

As we navigate the golden years of our lives, many of us find ourselves re-evaluating the components that make our relationships rich and fulfilling. Intimacy, love, and connection are essential elements of our existence, particularly as we age. While romance might take different shapes in our later years, the beauty of a deep, abiding connection remains. Let’s explore how we can foster intimacy and romance in our relationships at 60 and beyond. Embracing Change in Intimacy With time, our bodies and needs evolve. It’s normal to face challenges in sexual intimacy and physical affection as we age. This change can…

Advertisers can now generate short videos directly inside Google Ads using Veo, Google’s most advanced generative video model — no video production required. How it works. Upload up to three static images into Asset Studio and Veo generates videos up to 10 seconds long with natural motion, designed specifically for YouTube formats and audiences. These can then be turned into ready-to-serve ads using customisable templates. What else it can do. Combined with Nano Banana, advertisers can adapt creatives further — swapping backgrounds, adjusting messaging, and tailoring content to specific audience interests. The bigger picture. This follows Google’s earlier rollout of…

Google is testing AI-generated summaries in YouTube feeds, replacing video titles with auto-written synopses. Some YouTube users are seeing video titles replaced by AI-generated summaries in the Android app. Reports on Reddit showed title-less video cards with collapsible summary boxes instead. The details. Video thumbnails remain, but titles are missing in some cases. AI summaries appear in expandable text boxes beneath each video. Users must tap to expand summaries to understand the content. The test appears limited to YouTube on Android. What it looks like. Here’s a screenshot Reddit user GrimmOConnor shared: Why we care. This further abstracts creator metadata…

We’ve all seen the charts going viral on LinkedIn. They’re everywhere at this point. Multiple industry studies, even this research from Semrush, confirm that Wikipedia and Reddit are the top-cited domains across major LLM platforms — and CMOs are running with this data. The response is predictable: Just search for any bottom-of-funnel (BOFU) software query, and you’ll find Reddit threads in the top-ranking positions. This is exactly why the market is currently flooded with “Reddit SEO” agencies: Just stop. Taking this macro context — or a few isolated, high-ranking SERPs — and pivoting your entire GEO strategy toward Reddit or…

Just six weeks after launching its ad pilot, OpenAI has hit a significant milestone — and the platform is still in its early stages of rollout. The numbers. Over $100 million in annualized ad revenue, generated from less than 20% of eligible US free and Go tier users seeing ads daily Around 85% of Free and Go users are eligible to see ads — meaning the current revenue represents a fraction of the platform’s eventual ad capacity More than 600 advertisers are now on the platform What’s coming next. Self-serve advertiser access is on track to launch in April Geographic…